Starting an online store has historically been a tedious process and not free of obstacles along the way, especially for companies and professionals with little experience in the world of e-commerce. Fortunately, in recent years this has changed as numerous tools have proliferated that allow start up an online store in a more or less automated way. Solutions like Prestashop, Magenta or WooCommerce have made it easier for all companies that are interested in selling on the Internet to do so in a few steps.
However, it is just as important to have the best solutions to manage our catalogue, facilitate the payment process or have marketing tools that improve the relationship with customers, such as the online store being deployed on a robust platform, capable of to respond adequately to traffic peaks and that offers the stability and speed that is required
In this sense, having, for example, a Prestashop Hosting or WordPress Hosting provider specialized in electronic commerce is not only interesting, but it can be fundamental if what we need is a company that understands from the first minute what are the needs of a company that wants to sell on the Internet and do it effectively. And what should this provider be like? Some characteristics that should be valued are the following:
- A high availability system ensures that the online store will be available to customers at all times, minimizing downtime and preventing lost revenue.
- Guarantee the security of information, including protection against cyber attacks and compliance with privacy and data security regulations.
- In addition, and to guarantee the privacy and security of transactions, you must offer SSL certificates that protect the “data journey” when the payment occurs.
- The provider must offer the ability to scale resources according to the needs of the eCommerce, to ensure that the business can grow smoothly.
- In addition to having one or more platforms that allow you to easily launch an online store, you should also have the ability to easily integrate payment, marketing, and logistics tools.
- As important as the above is technical support. A good provider should offer efficient technical support available 24×7 to solve any problem that may arise. In addition, you must do it in the language of your client.
- Disaster recovery: The provider should offer automated backups to ensure that your online store can recover quickly in the event of a failure.
And if this is the basics that we must demand from any company we want to trust, we can also go a little further and have a provider that gives us even more guarantees. As which?
- For example, and especially if we do not have much experience, that offers us the possibility of migrating the contents of our website if we come from another provider.
- Also, and for reasons such as latency or data privacy, if our online store is going to be directed mainly to the Spanish market, that its servers are in Spain, have NVMe disks so that the web loads quickly and assigns us an IP Spanish.
- And as we have indicated before, that their plans are scalable and flexible, so that we can change plans when we need more resources.
We can find all this, for example, in a provider like hostinet, which offers its clients a PrestaShop-based posting that works with a LiteSpeed web server. In this sense, we are talking about a technology designed to be able to attend to more requests and faster than the rest of web servers, which makes it a very interesting option for users looking for the maximum possible performance. If you want to sell on the Internet with the maximum guarantees and with total availability, don’t think twice.
