Salesforce opens its annual event today dream force 2022, which celebrates its 20th anniversary this edition, presenting the company’s main novelties for its business clients, and also for its partners. These include Salesforce Genie, Net Zero Marketplace, and new improvements and changes to Slack.
Salesforce Genie, a boost to the Salesforce Customer 360 platform
Salesforce Geniewhich is already available, is a platform with which the company intends give Salesforce Customer 360 a boost. With it, companies can transform data into useful information to ensure that customers have personalized experiences in sales, services, marketing and e-commerce; and that they also continuously adapt, and in real time, to the information of the clients as it changes, as well as to their needs.
Genie captures and stores large-scale, real-time data streams and combines it with transactional data from Salesforce. The platform has integrated connectors that capture data from all kinds of channels, from web and mobile to APIs). It also pulls in old data from MuleSoft, and historical information from proprietary data lakes. Once you have the data, Genie transforms and harmonizes the information to transform it into a customer graph in real time, generating a unified customer profile record. All content in the customer graph is visible and can be processed across the Customer 360 platform, AppEchange, other industry solutions, and custom apps.
Einstein AI and Flow can also take advantage of Genie. The first can, thanks to it, offer personalization and predictions based on real-time data. Flow automation, with Genie, can use real-time information to trigger actions automatically.
Genie runs on Salesforce’s public cloud infrastructure, Hyperforce, which doesn’t just provide hosting for the data it collects. Also security, privacy, and compliance controls, plus built-in data ethics features. The platform directly accesses the data stored in SnowFlake and vice versa thanks to the fact that between Salesforce and SnowFlake open and real-time data can be shared.
The AppExchange Genie Collection features 18 Genie partners with apps and experts helping businesses automate relevant advertising, enrich customer profiles, and deliver more real-time choice in Salesforce.
NetZero Marketplace
At Dreamforce 2002, Sales has announced the netzero marketplace platformwith which customers can make purchases of carbon credits in a simple and transparent wayand which aims to enable entities to accelerate their positive impact on the climate.
This platform is integrated into the Salesforce Commerce cloud, and connects buyers with entrepreneurs related to the environment who are in charge of promoting actions to combat global warming and climate change. It offers a catalog of third-party carbon credits, classified, and an experience similar to those of electronic commerce, without obstacles, to be able to buy them. Net Zero Marketplace also has a climate action hub where anyone, individuals and businesses alike, can learn about environmental issues.
Carbon emissions, through the Net Zero Marketplace, can supplement long-term emission reductions. Carbon credits are an important tool that, when used, can help meet a company’s environmental goals.
All carbon credit projects in the marketplace pass various independent verifications in which they are checked if they comply with global standards. If they pass it, they can emit carbon credits that can be sold. Projects can range from forest conservation and tree planting to improved farming systems, solar ovens and wind farms.
At launch, the Net Zero Marketplace will offer more than 70 projects in 11 countries across Africa, Australia, Europe, Latin America and the United States. Buyers will be able to view project descriptions, their alignment with ONY’s sustainable development goals, and official third-party ratings.
What’s new in Slack
Salesforce has also brought to Dreamforce 2022 new features in its collaboration and communication tool between work teams Slack. The first is Slack Canvas, a kind of area that will be in charge of facilitating the way in which teams can classify, organize and share critical resources. Additionally, each Canvas can be customized with time-saving automations and supports data from systems of record, such as Customer 360. It works as a complement to real-time, linear collaboration across channels, serving as a permanent location to store important information and resources. . It will be available from next year 2023.
canvas too will allow teams to share important files, such as accounting plans, reports and team contacts; create a list of relevant channels that the team needs to reference and support your account; implement common workflows; access to appropriate data in Salesforce Sales Cloud; and speed up the onboarding of service agents.
Slack meetings can already have a audio-centric experience, for which they offer their teams light video, multi-person screen sharing, message threads, and other options to boost collaborative work sessions. These features are starting to roll out now and will be available to all users in the coming weeks.
Slack’s new platform is now available to developers, with a new set of reusable and modular development tools and building blocks. With them, developers can create, customize, and share workflows that automate their teams’ tasks.
Secondly, Slack Partner Industry Solutions helps clients from various sectors to advance their work. Thus, the certified partners for Slack consulting, among which are Accenture, Atrium, Capgemini, Deloitte, Globant, IBM, KPMG, NeuraFlash, PwC, Silverline and Slalom will present a first batch of solutions for all types of sectors. Among them, financial services, manufacturing, communications, retail, media and technology.
