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Due to these errors, AMD sells less than Intel

If we look at the lists of the best-selling processors, we will see that AMD easily dominates the market with its Ryzen 5000 that were launched in 2000. Of course, CPUs are one thing as an independent product to assemble a PC and quite another are entire teams that are what people buy, the clearest case being laptop computers. As if that were not enough, Lisa Su’s company has inherited a tradition related to the brand that is counterproductive for its future and especially for breaking people’s mental quota. That is why we are going to explain why AMD sells less than Intel and where they have been wrong from our point of view.

Why does AMD sell less than Intel?

A private label is a way of selling a product cheaper and with lower quality levels, but which is suitable for much tighter pockets. Well, for many years, AMD has been seen as the brand of cheap processors for consumers who did not have the capital to buy an Intel. Which would be great if it weren’t for the fact that not only making chips is more expensive, but also developing them.

This means that prices have to be higher and higher for new processors and, therefore, cannot be kept at a constant fixed if AMD does not want to go bankrupt. The brand perception problem? Well, if Intel launches new CPUs and Motherboards at a high price, everyone assumes that it is normal, since it is the leading brand and those prices are accepted. On the other hand, if AMD does so, it does not end up stealing market share from Intel, but rather loses its own due to the perception of the brand in general, which is none other than a cheap alternative to Intel.

What would have been the ideal movement?

This will surprise you, but we must start from the fact that in terms of CPU, these processors, being made up of several chips, have the cores and the caches in one, on the one hand, and then the integrated memory controller and the PCI Express interfaces. in another that is the IOD. All of them interconnected through a proprietary interface called Infinity Fabric. Well, for AMD it would have been very easy to change the IOD of the Ryzen 7000 for that of the Ryzen 5000, but keeping the CCD of the Ryzen 7000.

Ryzen 7000 processor

So that? Well, to create some Ryzen 7000 AM4, which would not have support for DDR5 memory, nor PCI Express 5.0 and could not reach the TDP of the unlocked versions either. However, despite its lower performance than the AM5 versions, it would have allowed users with an existing motherboard to buy a Ryzen 7000 processor, so we would end up with two ranges: each for a different chipset.

People don’t usually switch CPUs from one generation to the next, but this would have boosted sales for those who had a Ryzen 4000 or lower and want a more powerful system or started with a PC based on an AM4 motherboard with a cheap processor. and they want to graduate with a simple change of processor.

This is why AMD sells less than Intel in laptops

The reality is that Lisa Su’s design their processors for desktop computers, and then port them to laptops. Instead, Intel, having more resources to work with due to its higher market share and profits, can have two different teams working on the same architecture.

AMD Ryzen laptop sells less than Intel

So, in terms of performance per watt, in desktop consumption AMD stands out above Intel, but if we go to the portable world that’s when the differences disappear. As if that were not enough, AMD has decided to deny its competitive advantage over its rival, which is its experience assembling integrated graphics chips for consoles.

Honestly, the fact of putting 16 cores in a laptop CPU is a milestone, although the reality is that the vast majority of these devices are sold for gaming and few games take advantage of that configuration, so better integrated graphics would be preferable. in order to move the games with greater ease and not depend on a dedicated one in the system. Well, AMD could take advantage of that and it’s a mistake that it doesn’t.

What would be the ideal CPU for AMD gaming laptops?

In a laptop, the user does not choose his graphics card, since he cannot change it. At the same time, we have seen how AMD is able to create custom processors using its excellent performance technology for dedicated systems. That is, video game consoles. Why isn’t it done on laptops? The answer is simple, the bandwidth of DDR4 and LPDDR4 memory are a bottleneck, if GDDR6 were used then the problem would be the latency for the CPU.

VegaMobile

However, there is one type of memory that is great for gaming laptops because it has much lower latency than DDR and LPDDR, equivalent bandwidth to GDDR6, and takes up little space in a laptop. It was already tested in its day for AMD laptop graphics cards for Intel Macs. Obviously, we are referring to HBM2E memory. The only problem? Both processor and memory must be assembled as a single piece, but it would not be a problem in a laptop.

Imagine for a moment a processor with the integrated graphics of an Xbox Series S, which can run any game in Full HD without problems and accompanied by 16 GB or 32 GB of memory integrated into the processor. The limitation? We could not expand the RAM, but it would be much better than all those laptops with a GTX 16 or an RTX 3050. For this we would only need an HBM2E memory stack. Let’s not forget that most games are designed to work with 8 cores and 16 threads, not more.

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