In the same way that it is still difficult to see Messi in the PSG shirt, it will be very difficult for us not to call FIFA at the pEA Sports’ next soccer game. This is something that we already knew for a long time, and that is that EA Sports FC It will arrive this year, so, with the idea of building up, EA has presented the image of the brand so that we can internalize the new name.
New name after 30 years of service
After almost 30 years taking the brand to all corners of the world, EA and FIFA decided to end their relationship after the developers thought it appropriate not to renew the million-dollar clause for the use of the brand. And it is that the game, although it is recognized for being simply FIFA, already has some mechanics and game modes that present themselves, not to mention EA itself.
For this reason, the new installment will release its own name, with EA Sports FC being the final name. We imagine that, for this season, EA Sports FC 24 It will be the name that hits stores, but it is something that we have yet to officially confirm.
A world presentation
Although EA and FIFA have cut relations, what EA has not lost is the relationship with sports clubs and the different leagues. And the best example of this is the marketing campaign that they have launched with dozens of clubs around the world this past weekend, since official Twitter accounts such as Real Madrid, Barcelona, Arsenal, Manchester City, Juventus and many more have posted that they are “joining the club”. Basically, the brand will keep the licenses with all the clubs and leagues it had up to now, so the game will continue to offer the real names of the players.
🙌 We are part of the club 🙌
🛡️ #EASPORTSFC
🎮 @EASPORTSFIFA 👇— Real Madrid CF (@realmadrid) April 6, 2023
In addition, before the matches began, the captains exchanged pennants with the EA Sports FC logo, so the exposure was maximum at all times.
A logo with a lot of triangle
As you can see, the logo presented shows some triangular shapes that play a lot with the different formats. This shape is reminiscent of a shield, a pennant or the very pointer that appeared on the player we controlled in FIFA.
It is to be expected that the interface of the new game will exploit this polygonal shape in a thousand different ways, so if you are a corporate image enthusiast, we leave you with the post that EA has prepared on Medium about the design study for the new logo.
When is the new EA Sports FC 24 coming out?
This question has an easy answer, but it cannot be given in detail yet. And it is that as every year the game will arrive in the month of September to coincide with the start of leagues around the world. for now, EA quotes us next July, at which time the game will be officially announced with all the details. We will have to wait until then.
Fountain: EA Sports FC – Medium
