Outbrain is in luck. The recommendation platform specialized in open web has recently launched a technology holistic business optimizationto align publisher initiatives: Keystone by Outbrain.
Beyond ad revenue and delivering a personalized experience, Keystone uses Outbrain’s bidding and optimization technologies to integrate all revenue-generating areas of a publisher’s website, including subscriptions, ecommerce, and any other particular business objectives. decade
publisher. Keystone was introduced earlier this week to a small group of publishers during Outbrain’s “The Future of Media” summit.
“For more than 15 years, we have worked closely with publishers to help them drive revenue through advertising. This has allowed us to understand the opportunities and challenges they face as they continue to optimize the user journey, while balancing business initiatives and revenue diversification.” has assured Yaron Galai, co-founder and co-CEO of Outbrain.
“Keystone is a technology in which publishers they can be trusted to make the most of audiences’ digital experiences, while maintaining quality editorial content. The intended result is a tailored user experience that fosters a more diversified revenue mix and positions our media partners for future growth.”.
Increased media earnings
While Outbrain’s current recommendation technology generated nearly $745 million in direct payments to Outbrain’s media partners in 2021 alone, Keystone is expected to help publishers increase revenue through a more personalized experience for readers across apps and initiatives.
This technology uses Outbrain’s AI conversion prediction engine to create a dynamic user segmentationand Keystone’s dashboard provides full transparency and a unified view of business initiatives to monitor and report on KPIs, inform strategies, and gather real-time insights.
“With publisher ad revenue under pressure, static experiences across all touchpoints are costing money”said Amit Elisha, general manager of Keystone and VP, Products of Outbrain. “Providing a more tailored experience to readers that understands their intentions will build loyalty, which will ultimately drive repeat visits and increase the value of a publisher’s business.”
Keystone currently has four initial partners, including a large US news publisher and a leading European financial publisher. Early results have shown that a homepage placement, optimized for multiple campaigns using Keystone, can lead to a 30-50% increase in user engagement.
In addition, pricing is based on a SaaS model so publishers can implement the Keystone platform with complete flexibility, regardless of
that they integrate with Outbrain’s leading content recommendation products.
