According to a survey by groWZ Consultants, 72% of hybrid sellers close sales within the first minute of a call, where they establish a connection with the potential client and lay the foundation for a possible sale in the future. For this reason it is important that the seller asks open questions that help him to know the needs of the client.
According to Sergi RamoCEO and founder of groWZ Consultants, and an expert in new sales techniques, asking a good question at the beginning of the conversation is the key to adapting the sales pitch to the specific needs of each client: “During the first 60 seconds, it is essential establish a connection with the potential client, create a positive impression and clearly present the product or service being offered.
In addition, during the first minutes, it is essential that the seller speaks with confidence, clarity and security. “Voice and intonation are crucial to build customer trust and establish a trusting relationship from the start”ends.
Adapt hybrid sales to new sales processes
Today’s hybrid sales combine the use of traditional sales tools and techniques with new technologies to achieve a more efficient and effective sales process.
“Omnichannel becomes essential in this new sales process: now both traditional channels, telephone and direct mail, as well as digital channels, email, social networks and instant messaging platforms are included”says Ramo.
Thus, omnichannel allows companies to maintain a closer and more personalized relationship with customers, which can lead to to greater loyalty and retention of the same.
“For hybrid selling to be successful, it is essential to have a trained and engaged sales team, and to pay attention to the first few minutes of a sales call to establish an effective connection with the prospect.” concludes the sales expert, Sergi Ramo.
