Uber Eats and FEDEPESCAthe National Federation of traditional fishmongers, have reached an agreement for home delivery of the fresh products offered by these establishments, through their delivery platform in Spain.
The agreement is part of a project to digitize traditional fishmongers led by the federation, which represents more than 7,000 associates in Spain. It is possible thanks to the technology of Hermeneus World, a company specialized in the digital transformation of small businesses. The project, called The Artisanal Fishmongeris an exclusive marketplace for traditional fishmongers.
As the first phase of the launch and hand in hand with ADEPESCA, the provincial association of fishmongers of the Community of Madrid, fresh products from Madrid fishmongers El Cantil Fish Market, La Estrella Fish and Seafood, Francisco Abad Fish Market and Gómez Fish Market are now available in the Uber Eats app. Over the next few months, the other fishmongers associated with FEDEPESCA will also join the platform, being able to scale the project to other Spanish cities.
As an innovative element in the purchase of fresh produce at home, Users will be able to indicate through the application how they want the fishmonger to prepare their products, choosing, for example, the different types of cut (sliced, descaled, boneless or gutted) so that the digital shopping experience is as similar as possible to the one that would take place in the physical establishment.
“Lhe alliance with Uber Eats is the first step in our multi-channel strategy, with which we provide our ecosystem of traditional fishmongers with different sales channels through our marketplace La Pescadería Artesanal, which has Hermeneus World technology. In addition, Uber Eats provides us with a last-mile delivery solution that respects our sustainability model and that positions us in channels where there is hardly any representation of traditional businesses, so it is undoubtedly an unprecedented historical milestone for our traditional fishmongers.”said Mª Luisa Alvarezgeneral director of FEDEPESCA.
“This agreement with FEDEPESCA represents a key step in our commitment to the purchase of fresh and local products from local merchants in Spain. In addition to offering our users access to the best quality seafood, we are delighted to help establishments reach a greater number of customers through the reach of our platform.“, said Ricardo PabonMarketing Director of Uber Eats in Spain and Portugal.
This collaboration is part of Uber Eats’ strategy to become on a multi-product platformthrough which users can purchase from local fresh products, food at home, to products for the home, pharmacy or beverages.
Users subscribed to Uber One also can benefit from free shipping costs when they buy products from traditional fishmongers in Madrid.
