The launch of the iPhone 15 is getting closer. Except for surprise, his arrival should take place in the first half of september, and according to the latest information, this new generation of smartphones will be much more expensive than the current one. We do not yet have official details, but various sources speak of an increase of up to 200 dollars.
It is important that you keep in mind that the price of the iPhone 14, and all its variants, remained unchanged in the United States. In Europe we did have to assume a significant price increase which, in general terms, was due to inflation and the weakness that the euro had against the dollar at that time.
Right now the situation has improved. the euro has recovered ground against the dollar, and this should be enough for Apple to reconsider the sale price of its next star terminals in the old continent. By this I mean that this rumored price increase could affect the US market above all, but be minimal or even non-existent in Europe.
What I am saying makes sense, and it is that in the end in Europe the price of the iPhone 14 Pro Max, to give the most expensive example, is 1,469 euros with taxes included, which would be $1,587, while said terminal has a price of $1,099 in the United States, excluding taxes. The difference is huge.
If Apple raises the price of the iPhone 15 Max Pro in Europe to €1,669 would get into Marshy ground. Said price would be extremely high, and would overcome an important psychological barrier for the consumer, that of 1,500 euros. I do not know to what extent this would affect the sales of the terminal, but it is clear that with the current economic situation, many consumers would end up feeling a significant rejection and would look for cheaper options.
Regarding the iPhone 15 Pro, the source says that its price could rise by 100 dollars-euros, which means that in Spain its price would become €1,419and in the United States it would cost $1,099. The iPhone 15 and iPhone 15 Plus could stay at the same price level as the current generation, or become more expensive by a maximum of 50 dollars-euros.
These price increases would be justified by an increase in the manufacturing cost of these new terminals, and also It is rumored that Apple could use titanium in the Pro models, a material that is stronger and lighter than steel, but at the same time more expensive. There is less left to clear up doubts, but if this price increase is confirmed, the iPhone 15 they will move even further away from the average consumer.
