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secure, relevant and frictionless connections, powered by video » MuyCanal

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Photography | Manuel Almodóvar Rodríguez, channel director of Pexip Iberia during the interview at ASLAN 2022

Security, interoperability and innovation. Under these three premises pexip centralize your proposal video conferencing solutions for the companies. An offer that adapts to all types of companies, but above all, uses communications to improve and grow business.

With the idea of ​​bringing this proposal for quality business communications, Pexip created a team in Iberia a little over a couple of years ago. At the head of channel responsibility, Manuel Almodovar Rodriguez. We spent some time with him during the ASLAN 2022 Congress to delve into his strategy, proposal and technology.

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Image | A moment during the interview

The channel director emphasized to us the differentiation that makes Pexip unique: “Our approach to the market is based on continuous innovation in video solutions to improve communications and company results”. His goal is to go beyond video, “Delivering secure, frictionless, business-relevant connections powered by video.”

Pexip is the result of the merger in 2019 between Pexip (founded in 2012 and a descendant of Tandberg), specialized in video conferencing infrastructure, and Videxio (founded in 2011), a cloud video service provider. Thanks to this experience, Pexip can consumed and deployed in the way that best suits to the technological and infrastructure needs of your organization, whether on-premise, private cloud or aaS.

Pexip goes beyond video, offering secure, frictionless and business-relevant connections

Specifically, its proposal is based on three areas: Connected Spaces to allow everyone to meet regardless of the technology used, Secure Spaces that brings privacy, security, and continuity to the state of critical need and supports the organization’s security policies, and Video Innovation that proposes an improvement in the interaction with the client with customization options and tailor-made solutions.

And although the three points are critical for any organization, the Pexip channel manager admitted that “The most sensitive to security are the public administration or verticals such as energy, banking or health.” In this section, Pexip has become the first video provider certified by the National Cryptologic Center in the national security scheme in addition to:

«In the SaaS solution we protect the digital footprint without it leaving Europe or being claimed by any government, the ISO 27001 and GDPR certifications, among others, endorse us. For the most sensitive clients with the protection of their data, we provide the same solution in mode self-hosted so that the control of the data is exclusive to the client without having to depend on the Internet».

The interoperability which Pexip boasts can be seen in its relationship with market references. For years, the provider was the only certified video interoperability partner for Microsoft Teams and Skype for Business. “We are one of the most relevant Microsoft ISVs and we can say that we are the one that provides the best user experience”he pointed out.

His relationship with Microsoft has gone beyond integrating into the Azure marketplace Recently. “This offers great advantages since it simplifies the purchasing and licensing process for companies and allows partners to be in a great showcase to offer their advanced integration services”explained the spokesman.

Partners, the value of customization

With quality as its emblem, Pexip’s channel strategy could not be any different. The provider of business video conferencing solutions proposes a 100% indirect model where partners are a fundamental piece to add personalization and value to their solutions.

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pexip works currently with 12 partners, of which 6 are managed directly by the manufacturer and the other 6 by its wholesaler, Maverick, the audiovisual division of Tech Data. A small group that “We want to give you the best training because our technology needs a lot of value to take it to companies”.

Although it is a select group, Pexip also wants to increase its distribution channel. Limited growth adjusted to its approach focused on adding value to video.

“We are looking for partners that allow us to build a medium and long-term strategy. An ecosystem where we prioritize quality over quantity»Manuel Almodóvar Rodríguez defined us.

At your disposal, Pexip proposes not only secure, interoperable and innovative video conferencing solutions, but also a proposal on which partners can deploy their services and provide a personalized and adapted offer.

A market in the process of consolidation

pexip-aslan_2022The pandemic led organizations to massive use of video conferencing. In fact, as Manuel Almodóvar Rodríguez told us, «In 2020 the use of video increased by 70% compared to 2019. Now the growth has stabilized and it is a reality that we do not grow at that rate, which was subject to an exogenous situation».

However, the acceleration, caused by the pandemic, has led the market to a consolidation that from Pexip will continue to take advantage of: «We expect to continue growing, providing value and vertical solutions to our clients»anticipated the manager.

But Pexip not only wants to grow, it also add more value. Its trajectory and R&D continues to bring new features that improve interoperability with Microsoft and Google, expand management capabilities, and develop more vertical applications based on SDKs and APIs. And thus ensure that Pexip and its channel continue to offer the maximum value to business video communications.

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