A name change, such as this one by which Sendinblue is renamed Brevo, symbolizes a clear spirit of innovation and evolution, something that is important in practically any sector, but which is especially relevant in one as dynamic as digital marketing. Clients and the market require professionals to quickly adapt to an ever-changing environment, with fierce competition and in which, in the end, the key is reaching the client with the best possible solution.
In this regard, Brevo has been committed to innovation since its origins. In its early days, back in 2012, it provided email marketing campaigns to small and medium-sized businesses. However, today only 31% of the company’s customers use this function. And why is this? On the one hand, of course, we find the most obvious answer, and that is that Brevo has diversified its catalog of services, but also because customer needs have changed with the evolution of tools, communication channels and consumption habits.
Thus, compared to a Sendinblue that in 2012 offered the email marketing service, today Brevo has become the leading global digital marketing platform for small and medium-sized companies, providing companies of all sizes a complete CRM platform that enables them to fuel their long-term sustainable growth. And this nuance is also very important, because it is no longer enough to have a large number of tools for such and for that purpose, no. Companies need all of them to be integrated into a single platform that allows comprehensive and integrated management between the parties.
This paradigm marks a key difference with respect to other services, and it is that while many of the existing tools in the market focus on short-term sales as the only process, the unification of the tools in a complete CRM solution Builds lasting relationships with customersthus ensuring that they receive the best possible service and that, consequently, we will have retained them, thus ensuring that our business model has the necessary customer base to consolidate and last over time.
Email marketing, SMS marketing, WhatsApp campaigns, live chat, landing pages, forms, sales pipelines… Brevo’s service catalog speaks for itself, but the most interesting thing is to imagine (and use, of course) the huge number of relationships that can be established between these tools, and put these combinations at the service of managing relationships with our clients. And it is even more so to think that, in the face of the widespread perception that these types of solutions are only within the reach of large companies, Brevo is especially aimed at SMEsalthough its door is also open to larger companies, putting within reach of their budgets a toolbox of incalculable value for your day to day.
«The pace of digital marketing and consumer behavior has required us to innovate and evolve to empower businesses to grow even during difficult cycles.“, says Armand Thiberge, founder and CEO of Brevo. «We’ve responded to this need with an affordable solution that allows you to nurture customer relationships and achieve growth at scale. The transformation to Brevo is a major milestone in our company’s decade and this expansion will take us over the next 10 years to meet our ambitious growth targets. At Brevo, we believe in empowering companies of all sizes to strengthen the global economy, which is why we chose a name that exudes positivity and enthusiasm. Brevo is a cry of optimism and growth for our customers«.
And what does the change of corporate identity serve?
«Brevo’s main purpose is to reinforce our personality and the unique value of our own brand. With growth as the main edge, this concept is reflected in all the visual elements, where a logo inspired by the growth of trees and a language that reflects the expansion of our mission stand out. We have chosen green as the primary color to evoke growth and have selected secondary colors for each of our product offerings for easy recognition.explains Miri Blum, Vice President of Global Marketing.
