The platform Shutterstock In addition to offering music, photographs and videos, it will make available to its users a image creation tool using artificial intelligence. Although it will be prior to a paid subscription, this new application adds to the set creative flow and fits in with the current market trend of turning text into licensed and ethical images. It will soon break into the market after the company announced its creation in October of last year.
The new update of Shutterstock will be available to all paying users globally, in all the languages available on its website and with a series of unprecedented improvements. And it is that in order to make this fact a reality, the American company has had to associate with companies such as GoalLG AI Research and of course with OpenAI.
In contrast, the photographic industry Getty has chosen to denounce Stability AIcompany that is after stable diffusion, for stealing images without your consent. In fact, artists Sarah Andersen, Kelly McKernan and Karla Ortiz filed a lawsuit against midjourney and Stability AI for infringing the copyrights of millions of artists.
But Shutterstock has preferred to use the success of AI to create its own generative tool after agreeing with OpenAI on the use of DALL-E technology through its application programming interface. Years ago, OpenAI and Shutterstock joined forces so that a part of the American material was added to the learning of DALL-E.
The CEO of OpenAI, Sam Altmannensures that as AI becomes an integral part of artists’ creative workflows, there will be new deals with Shutterstock.
The big difference we found in Shutterstock is that its new tool it will use its own images and not datasets who own copyrighted works, as has happened to Stability AI. Thus, they will financially compensate the artists who contribute their work to generate new content through a taxpayer fundAlthough it is true that there is not much data about it.
To avoid conflicts and problems with privacy policies and copyright, they will only leave their users use images generated by your own AI, without being able to upload works made with third-party tools such as DALL-E 2 or Stable Diffusion. Therefore, it will be the job of those who use the new tool to verify that they own the images used.
The keys to the new tool
The executive director of Shutterstock, Paul Hennessy, has assured that it is a user friendly platform, since the idea is to allow users to bring what they see to life without having to learn how to write complex encryption instructions. The user, through a text field, can enter the description of the image he wants and obtain an optimal result in a matter of seconds. In fact, the platform allows you to produce different images from a single description so that you have several options to choose from, as well as to determine the characteristics of the material you use (filters, perspectives, and artistic style).
On Shutterstock it is recommended that the text is extensively detailed to border on perfection and use DALL-E in the best possible way. The structure would be: noun + verb + artistic style.
The strategy implemented by Shutterstock is one more example of the need to partner with artificial intelligence tools to adapt to the unbridled evolution of creativity based on generative technology. However, the company is clear about it and its new tool will respect copyright at all times, a pending issue to be resolved when it comes to producing images with the help of artificial intelligence.