During this morning the 56th edition of the Super Bowl took place, in which The Los Angeles Rams managed to clinch their second victory against the Cincinnati Bengals. And whether or not we are fans of this sport, without a doubt much of the appeal of this competition lies in its intermission, which is usually the perfect setting to delight us with some of the best, most curious, and most expensive ads of the year.
So much so, that the final game of the American football league has a television audience of more than 100 million in the United States, with another more than 200 million viewers outside the country, with figures that increase after each edition.
Thus, technological and non-technological, we certainly find ourselves with a huge selection of clips that, beyond the advertising campaign itself, leave us with some funny, entertaining and most innovative proposals.
One more year, we meet again with some recurring brands in the Super Bowl such as Budweiser, Coca-Cola, Pepsi or Pringles, although the presence of some technology brands such as Amazon, Google, Verizon or T-Mobile, hot topics such as cryptocurrencies with the FTX and Crypto platforms, or surprises like Amazon Prime Video, which has launched the first trailer for his series The Lord of the Rings: The Rings of Power; and Universal Studios, with the Jurassic Park World Dominion trailer. Although without a doubt the great protagonists of this year’s intermission seem to have been electric carsperhaps showing us an imminent paradigm shift in favor of these more ecological transports.
Below you can find all announcements aired during this break from Super Bowl 2022:
https://www.youtube.com/watch?v=nPBxJ2yar-A
https://www.youtube.com/watch?v=Z6HbCcSKJGQ
