Tech

The failed project is resurrected: we have new Nike x Hello Kitty sneakers

In the year 2004, Hello Kitty he was 30 years old. To celebrate, partnered with Nike to launch unique sneakers. The plan was to release 500 pairs of each style. However, nothing went according to plan. The Nike x Hello Kitty shoes existed, but only 12 units of each style were ever produced. The sneakers they were given to senior officials of both companies and to friends of both brands. It was not known what happened so that the production of this collaboration was so limited. Now, 18 years later, both companies re-associate with a new line of products.

The collaboration between Nike and Hello Kitty that did not see the light

nike hello kitty 2004

Nike is known for partnering with all kinds of brands and launching unique and very interesting products. Most of the time, the print runs are quite limited, so if you are interested in some sneakers or a t-shirt, you have to be vigilant so as not to miss out on the opportunity. In 2004 there was no scalpers with armies of bots ready to buy the entire stock of Nike Hello Kitty sneakers. Still, the collaboration between these two brands went nowhere, and the Hello Kitty x Nike Air Presto They almost became an urban legend.

The original 2004 models were designed by Hiroshi Fujiwara and Steven Smith. The collection had five shoes in total that were left in limbo. For years, the relationship between Hello Kitty and Nike has been quite talked about on the Internet, and many believed that a pair of sneakers combining these two brands would never appear again.

Nike and Hello Kitty give each other another chance

hello kitty filtration slippers

However, almost 20 years later, Nike and the most famous cat of all time have agreed again. As we have learned, Nike and Hello Kitty plan to launch a line of products that will go on sale very soon. At the moment, we know that the collection will consist of at least a few shoesa t-shirt and some shorts.

The shoes will be blue, with a Hello Kitty print all over the surface and the silhouette of the character on the heel of the shoe. The image of the shoes has been filtered by mvncnt, Well, Nike has not published official images at the moment. Therefore, we do not know if there will be more models and designs. The only thing this model shares with the 2004 original is the print.

We have been able to see the shirt in the Nike press release. It will be a basic white Nike Air with the Hello Kitty drawing both on the front and on the back. And, finally, the shorts will be light blue, with a print of the character exactly the same as on the shoes.

When do they go on sale?

hello kitty t-shirt

According to Nike, the collection will go on sale next Monday May 2. We hope that measures are taken so that speculators do not do their thing again and end up all these sneakers on eBay and StockX at exorbitant prices, as has been happening lately with this type of collection.

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