It’s been a few months since several technology trends they began to pick up and gain popularity. so much that in 2023 it is very likely that they will continue to grow. Within the business world there are several that those responsible will have to follow closely, in companies from all sectors, according to several Gartner and Forrester analysts.
Several of these technological trends, classified as frontier and pioneer trends, seek to expand the business capabilities of companies, in many cases in innovative ways. But many of them have a common denominator: sustainability. According to TechTarget, the drive for sustainability is an issue that is at the root of what many managers consider when adopting technological innovations and solutions. Both for the present moment and for the future.
This is how he sees it Gartner analyst David Groombridge, which points out that it is vital for business leaders to know what emerging technologies to focus on, because that way they know what innovations will focus on in the future. He also points out that there are more and more managers who believe that “innovation is going to be one of the main tactics on which growth is supported. It is very important that managers have a good understanding of where innovation can come from and how these trends can help them quickly«.
Sustainable technology, for him, is going to be a very important focus for company managers. Especially when it comes to emerging technologies, and how they can be adapted to business operations in 2023. Investors, consumers, and even young job seekers who want to work for companies that have sustainability among their goals, with each increasingly interesting for CEOs.
What they see as sustainability is different in many cases, but in general it is seen as business practices that support human and economic health. Among them is the measurement and reduction of greenhouse gas emissions. Among the main technological trends classified as pioneers that keep it in mind are the following:
- superapps: A superapp is an application that helps companies consolidate multiple apps into one, with the goal of providing a simpler experience for users. An example of this type of app is Tencent’s WeChat, which combines several actions with a single interface.
- Adaptive Artificial Intelligence: This type of Artificial Intelligence is in charge of training the AI models over and over again, and continuously. It does so with the aim that these models adapt quickly to changes in the environment that were not foreseen during their deployment, which allows value to be obtained over a longer period of time from AI solutions.
- metaverse: This 3D virtual world allows individuals to play games, shop and do business. Some companies have already developed virtual worlds, but the technology still has a lot of work to do before it becomes a viable opportunity for companies. Of course, companies that start working with the metaverse may have an advantage when it comes to recruiting talent, since they will have the best available.
For him Forrester Research analyst Brian HopkinsHowever, there is a lot of hype around concepts like the metaverse, and there are other emerging trends that will prove to offer more benefits to companies in the future. These are the technologies that Hopkins defines as frontier technologies. They are, among others, the following:
- TuringBots: are software tools driven by Artificial Intelligence, and that function as automatic complements to the work of designing and developing software code carried out by developers. They work like an intelligent agent that uses advanced machine learning systems to help them automatically generate code.
- extended reality– Includes a mix of visual elements delivered through virtual, augmented, and mixed reality. Although the use cases are still difficult for companies to specify, in a short time there will be use cases related to training and onboarding for frontline workers, among others.
- Web3: It is a concept that, for Hopkins, promises a decentralized Internet with technologies such as Blockchain that are not dominated by big technology or financial institutions. But it is not clear how its technology will develop, nor how it can benefit companies. According to a Forrester Research report, it has entered its list of emerging technologies to consider due to the growing interest and investment towards it.
- Zero Trust at the edge: Zero Trust security at the edge securely connects and transports traffic from remote sites using cloud-based network services, according to Forrester Research. The concept combines software controlled network and network security.
