At this point, the entire channel is aware of the opportunity that the managed security servicesto. However, what is difficult is taking that business window to a real level within a distributor, integrator or small retailer. And while it can be a costly endeavor, it’s a bonus shot that any IT partner should look at.
The market for managed security services is constantly growing. According to a Mordor Intelligence report, this business could reach $64.73 billion by 2026, up 15% year-on-year from $27.2 billion set by Grand View Research in 2022.
These figures are not surprising if we take into account that we are in an environment where cyber threats are growing non-stop and companies are constantly seeking to protect themselves in some way. In this search they find themselves with the lack of a specialized human team within their organizations, a changing market and a challenge: to continue being a relevant and trusted figure for their clients.
At this point, managed security services are an ideal formula for partners to become MSPs, thus strengthening the relationship with their customers and boosting their profitability in an essential category for any company. These are the main benefits you will find along the way.
Variety of services
Managed security services can range from endpoint monitoring or firewalls to intelligent threat management 24×7 or backup management, among others. One or several services can be provided, depending on the specialization and capacity of the partner in question.
Obviously, the more services that can be offered, the more value will be given to the cybersecurity proposal that can be enriched based on the knowledge of the partner, but also the needs of the clients.
A proposal for each client
Not all customers are the same and not all need the same things. Surely, as an IT partner, we are clear about this concept and we know that customization is one of the oldest commercial weapons and one that produces the best effect, but also one of the most expensive.
In this sense, managed security services make it possible to adapt to the circumstances of each client, with a flexible but at the same time standardized model.
Thus, we can offer a list of managed security services and prepare different packages that allow us to adjust, but at the same time have everything under control.
recurring business
Managed security services offer a stable business model for providers. By getting certain services offered on a permanent basis, it allows the MSP to turn that value into revenue over and over again.
Loyalty and trust
The recurrence of managed security services strengthens the relationship with the client, which offers a clear opportunity for loyalty and increased trust. And these are essential values to become the IT partner that every client wants to have and recommend.
Normative compliance
Technology partners are familiar with regulatory requirements and regulations related to information security and should be made so
By offering services that are compliant with these regulations, they can help their clients meet required security standards, which is especially valuable in highly regulated industries such as finance or healthcare.
