Apple’s relationship with artificial intelligence is, to this day, somewhat disconcerting. A few months ago there was an internal company event in which Tim Cook stuck out his chest talking about Apple’s advances in this technological field. This occurred at a time when news of generative models was being produced at the speed of light, so the CEO’s statement could seem, to say the least, a bit bold, given that the ones from Cupertino have never stood out, at least publicly. , in this regard.
I am not saying, beware, that Apple does not take its first steps in the use of artificial intelligence. At the beginning of the year we told you about an interesting proposal that allows you to convert textbooks into audiobooks. Now, as I said, This has been the only notable news from Apple in relation to artificial intelligence so far in 2023…and we are just over a month away from reaching its equator. Meanwhile, Google, Microsoft and OpenAI, to name the most relevant but not the only ones, have made a lot of headlines for their advances in this field. Thus, as I was saying, I am surprised that the internal conception, in Cupertino, is so positive.
It is true, however, that if we review the company’s catalog of applications and services, the fit of generative models does not seem so clear and evident as in other cases, as is the case with Google and Microsoft and their respective search engines. However, today there is still a lot of ground to be explored in this regard, so that any technology that is among the big ones, and Apple is one of them, should dedicate a significant effort in this regard.
It seems that, finally, those of Cupertino have decided to move in this direction because, according to what we can read in TechCrunch, Apple has launched to hire experts in generative artificial intelligenceand it is especially interesting that it points so specifically to generative models, since it is precisely the field in which its position seems to lag behind the current state of the market.
Among the job offers recently published by the company, some focus specifically on visual generative AI applicationsand point to functions like “visual generative modeling to power applications in computational photography, image and video editing, shape reconstruction, and 3D movement [y] generation of avatars«. The common denominator of many of the offers is automatic learning (machine learning), and it seems that their plans involve integrating these professionals in various areas of the company’s work.
Tim Cook was recently asked about Apple’s future plans regarding artificial intelligence, but he gave no clues on any concrete plans. A few weeks after WWDC 2023 is held, maybe that’s when Apple decides to start sharing information about.
