100 million people own an Apple Watch
With a study that has the second quarter of 2021 as a key date, Counterpoint stands out as the smartwatch market has grown by 27% in a single year. The growth of very popular brands in this field such as Samsung and Garmin stands out, although Apple undoubtedly takes the cake, given that according to this study there are 100 million users with Apple Watch.
This fact is not surprising, given that numerous studies carried out in recent years have shown a clear predilection for the apple smartwatch. The excellent health functions that Apple Watch have or its good harmony with the rest of the brand’s ecosystem of devices seem to be more than enough reasons for so many users to bet on these watches. And that they are not the cheapest on the market precisely.
How were sales distributed in the past quarter?
As a curious fact, the analyst Anshika Jain points out that India, despite being the country with the least market in this sector, is the one that has grown the most, increasing its market share by 6%. And if we start to analyze which are the best-selling smartwatches during the months of April, May and June, we find that Apple appears up to three times in the TOP 5.
Is he Apple Watch Series 6 the best seller, closely following the Apple Watch SE. Already in third position is the Samsung Galaxy Watch Active 2, leaving in fourth position the Apple Watch Series 3 and closing the TOP 5 the Imoo Z6-4G.
And refering to market shares, Manzana market share decrease of 30.1% compared to the same period of 2020, although it remains above with 28%. It follows him, although it does not approach him, Huawei, a company that despite not having its watches among the best sellers has a 9.3% market share, down from 13.1% in 2020. Samsungit achieves the third position that it did not have in this period of 2020, thanks to its 7.6% that exceeds the 6.8% obtained previously.
Imo it remains in third position, dropping 1%, obtaining a 6% market share compared to 7% in the second quarter of 2020. Garmin takes 5.8% of the pie and the rest of manufacturers they share the cake with market share percentages lower than the aforementioned brands.