Two years after the launch of Apple TV +, Apple’s video streaming platform, it has a 4% market share in the United States, a share that has increased by 1% in the last three months according to the guys at Just Watch.
Despite being a very low figure compared to the rest of the platforms, the important thing is that it continues to growAlthough it is probably not doing it at the rate that Apple was hoping for, it is growth, so you have to look at it in a positive light.
During the third quarter of 2021, once again Netflix led the market for streaming video platforms with a 27% share, which is 1% less compared to the previous quarter. In second position is Amazon Prime Video with a 21% share followed by Disney + with 14% of the market.
In fourth and fifth position are Hulu (which belongs to Disney) with a 13% share and HBO Max, with 10%, a platform that it is up 1% compared to last quarter.
Apple TV + starts to be relevant
Nielsen Streaming Content Ratings, began a few weeks ago to include Apple in the measurement rankings thanks to the success of Ted Lasso, whose second season was one of the 10 most watched shows of all streaming video services.
Apple, like all streaming video platforms, never provide data about the audience of your programs, so we must always take the data that these companies offer us with tweezers, data that is based on internet search statistics, comments on social networks, internet traffic and other metrics.