Globally, 70% of the income of Cloudera They come through partners. In the Spanish case, the figure reaches 80% which confirms the commitment to indirect sales from a player that is positioned as the only platform that offers a 100% hybrid end-to-end experience. A proposal that has managed to penetrate the Iberian market thanks, to a large extent, to working with the channel ecosystem.
Although without official figures, Juan Carlos Sánchez de la Fuente, regional vice president of Cloudera Spain and Portugal told us that Spain has positioned itself as a reference country in EMEA. «For having closed innovative projects, differential use cases and having renewed the installed base. All this thanks to the team that I have, which is the basis of the company’s value.”pointed out the manager.
To this is added the work generated with the channel ecosystem where, according to the spokesperson, there are technological alliances, large cloud vendors such as AWS, Azure or Google Cloud and complementary partners such as Denodo, Intel or Talent. These support integrators or ISVs such as Accenture, Oracle, IBM or NTT, among others.
“We have launched a new partner program to further incentivize partners to work with our technology. We were in a program model where incentives were missing and now we have better matched the benefits so they can have a better chance of moving forward with us.”
Your business revolves around the Cloudera Data Platform. A solution that allows apply advanced analytics under the open source umbrella and the hybrid cloud. A proposal that is open to new architectures (data fabric, data mesh…), interoperable with other partners or hyperscalers, extensible to different demands and secure thanks to the technological layer applied by the company itself.
The solution is prepared for the management of large volumes of data, but, mainly, “to apply value to the data and that it is redundant in the customer’s business”.
New SaaS solution in self-service model
Presented as a complement to its data management platform, Juan Carlos Sánchez de la Fuente announced its new solution CDP One. The first SaaS offeringdeveloped under Cloudera technology, prepared to work on advanced analytics of dating lakehouse with cloud, cloud storage, machine learning and integrated security.
The solution is established with a self-service model that allows organizations to view their information with agility and speed. “With this, the TCO is reduced between 20 and 35%, compared to other DIY cloud solutions”added the person in charge of Iberia.
The idea with this new solution is for the market to begin to understand its advantages, without establishing specific business objectives. At the moment, some integrators have begun to offer it as a complementary formula.
