In recent years, the intention of many brands to gain customer loyalty through exclusive gifts, promotions, etc. has emerged. And in the case of video games, this was not very common (except for Nintendo), although Sony has decided to launch it and still today, several months after its launch, It is still a great unknown for most users. Do you know what PlayStation Stars is?
Stay with me
last october Sony launched an initiative called PlayStation Stars which came to be a new way of interacting with the entire ecosystem of the Japanese and with the ultimate intention of building loyalty to the brand. It is something similar to what Nintendo has been building for decades with its points redeemable for discounts and exclusive gifts, but in the case of PlayStation, the digital world is always focused, from which all the rewards that we have available do not escape.
In the same way that Nintendo has succeeded by creating a points program that we can exchange for objects that nowadays are valued at real fortunes, Sony, however, has wanted to be a little more discreet, so we will see how far this program that lives goes, almost exclusively, in our smartphones through the apps PlayStation official.
This is so because, at least for now, all we can redeem with PlayStation Stars are digital collectibles that cover the entire history of the brand through items such as exclusive wallpapers, statuettes and virtual currencies to exchange for any of the prizes that the Japanese have in the official catalog.
How to access PlayStation Stars?
It must be said that by the simple fact of having a PlayStation Store account registered on your consoles, you do not belong to the Sony Stars program, since You have to register expressly. This is a bit absurd, because something designed for everyone who plays on a PS5 or PS4 does not seem like it makes sense to ask you to complete an extra step to be part of the loyalty program. But it is like this.
So what do you have to do to join this Sony initiative It is very simple. Look:
- signup with your PlayStation ID through the official page of the program (we leave you the link below).
- Download the official app for your smartphone, be it an iPhone or an Android device.
- Sign in to the apps with your PlayStaytion account, the same one you use on your consoles.
- Manage all your rewards and check the active campaigns related to certain games that you can complete to earn rewards.
When you sign up, you will see in the application a showcase that acts as hall of fame of your activity in the loyalty program, with objects and rewards that will appear in a kind of virtual shelf where everything you get is crowded. We already tell you that, for the moment, it is all about digital items, although we will see if in the future Sony takes the step of doing something more physical and tangible, like Nintendo.
