In addition to sharing your knowledge and interests with the rest of the world, the podcast has a close and intimate format, perfect for establishing a very special bond with your listeners. With good planning, attending to the key questions and choosing the most suitable tools and platforms, you can start generating income from the first moment. To do this, follow tips from iVoox experts:
- Find your niche. Talk about what you want, but communicate what you like. The Voice of Horus, from Warhammer 40,000; and Casus Belli, of war history; They are two very specialized podcasts that are successful with subscriptions to their exclusive episodes, as they target segmented but very loyal audiences.
- Define a content strategy. Before you begin, ask yourself important questions like how often and what kind of exclusive content you will post, and what value you will bring to your listeners. Keep this commitment with your audience and you will have a lot to gain.
- Build a strong community. Interact with your followers, respond to their comments and ask them for their opinion, publish in your podcast community, share your content on social networks… In the long run it will help you earn money with your podcast through podcast subscriptions and the affiliate programs.
- Convey your value proposition and make it clear why they should support you. You can do it in a dedicated episode, through social networks, with the community tool… Ask for support and share your affiliate links with your audience on your networks, in the audio description, from your website or blog…
- Work SEO on your episodes for fans. Title attractively and you will get more listens, with which you will increase your income.
The six ways of iVoox
With over 500,000 hosted podcasts, of which nearly 1,000 already generate income through their different monetization channels, iVoox offers the creator a complete personalized advice and acceleration support where the podcaster can publish, gain visibility, monetize and grow in audience in the largest Spanish-speaking podcast community, with more than 5 million unique users per month. To do this, it works on the constant evolution and improvement of its different monetization channels:
- Fan Subscriptions: Model integrated into the Android and iOS podcast apps, which has already generated more than 2 million euros for podcasters. This podcast subscription program allows you to earn recurring contributions in exchange for tailored rewards such as exclusive content, previews, giveaways, or private posts. It also has a renewal rate of 95% and a very high retention. Its integration in native podcast apps positively influences the conversion to paying listeners, unlike other solutions where it is necessary to stop listening in order to support the podcast.
- iVoox Plus. In the style of Netflix or HBO, your fan audios become part of the largest catalog in the Spanish-speaking podcast world, obtaining extra visibility in the Apps: at no additional cost they will be shown to more than 5 million unique users per month. It is an additional income stream that complements direct support from fan subscriptions.
- Sponsorships and branded content actions. iVoox for Brands is the advertising marketplace that connects your podcast with advertising brands, with which to develop campaigns with great engagement that do not put your listeners at risk, in multiple formats such as mentions, sponsorships, reviews or dedicated episodes. Large companies like Netflix, HBO or TikTok are already betting on the podcast and iVoox to reach their related audience.
- Affiliate program. It allows you to monetize the podcast by promoting iVoox services; and you will commission for each sale achieved. This monetization channel goes beyond the audience and reproductions that the podcast has, and responds more to the ability to engage with your community and followers, than to the size and trajectory of your podcast.
- iVoox Originals. It is the largest exclusive and free catalog of podcasts in Spanish, and a viable and sustainable model that allows you to grow your audience and earn money with your podcast. The exclusivity on a single platform allows you to obtain reliable metrics for your podcast, which will help you to get possible sponsorships. It has ad hoc visibility actions to multiply your audiences and income, since iVoox provides 360ยบ representation at a commercial, distribution and monetization level.
- iVoox Live. This commercial representation work also includes support for the latest in podcasting: the organization of live podcasts, a format that has gained strength since the pandemic, and which is presented as an additional direct monetization channel for your podcast, as well as a tool ideal to strengthen the link with your most fan audience.
