The Artificial intelligence It is increasingly present in companies due to its ability to automate and improve production processes. Despite the fact that this tool promises to make human work more efficient, there are numerous debates about its benefits.
The launch of ChatGPT, the AI chat system capable of producing texts, has generated widespread controversy, especially given the risk that some professions will disappear.
However, this technology is already part of the present and, in our country, the Artificial Intelligence market expects to grow 27% per year until 2025, reaching a market figure of 1,400 million euros, according to IDC forecasts. .
In this context, Packlink, the platform specialized in logistics solutions, analyzes some of the applications of AI in the e-commerce and logistics sector.
1. Accessibility for people with functional diversity
According to INE data, in our country there are more than four million people with some type of disability. Despite the fact that there are laws that regulate web accessibility, the reality is that some daily tasks, such as buying flights online, continue to present certain complications.
Therefore, AI could improve the customer experience by enabling virtual assistance in the purchase process, personalization and product recommendations or audio content summaries.
2. Fight against fake online reviews
The online reviews They are usually an option that is widely consulted by consumers before deciding on a product. However, these are not always true, so buyers can feel cheated after purchasing an item online.
With Artificial Intelligence, this problem could be solved, since it allows to verify the false opinions of the clients, and in turn it would optimize the purchase process.
3. Simplification of logistics processes
In the logistics sector, AI has the ability to simplify the classification and control processes within warehouses, which favors the optimization of times and costs. In addition, through Artificial Intelligence, companies can anticipate supply chain disruptionsas well as purchasing trends, which helps improve the customer experience.
4. Shopping with voice assistants
In recent years, interest in podcasts and audiobooks has been on the rise, and now e-commerce could also benefit from the use of voice to facilitate purchases. AI-based technology can personalize content for the consumer, including product recommendations, while a virtual voice assistant streamlines the shopping experience.
5. Creation of a new profession
The AI Operator. Despite the fact that there are human characteristics that AI will not be able to replace, such as a critical spirit and the capacity for reason and emotion, this technology will allow us to optimize human work.
Although some jobs may become obsolete, this tool will also create new jobs, such as the AI operator, who will be in charge of promoting this technology through email marketing, graphic design and market analysis. In the e-commerce sector, this figure could develop new marketing tools or boost the field of data science.
“Artificial Intelligence promises to be one of the great advances from which various sectors can benefit, including electronic commerce. This tool has the ability to link both the human and technological aspects to improve efficiency in e-commerce, as well as the satisfaction of the final consumer. However, there is still some way to go on how this technology can be used in an ethical and responsible way.” says Noelia Lázaro, Packlink Marketing Director.
