Inflation is becoming more and more noticeable among Spaniards, and with the end of the summer season, Spain is preparing to receive autumn with a challenging economic scenario. After the end of the summer season, like every year, employment levels fall. This is confirmed by the official data for August from the INE: the number of unemployed (2,924,240), has increased by 1.4% compared to the previous month, which translates into 40,428 more unemployed.
In this context of socioeconomic instability, citizens are looking for ways to save as much as possible, and leave aside certain expenses, which directly affects online commerce and different sectors. To analyze this, the idealo.es online price comparator has carried out a study that confirms that 52% of Spaniards cannot make it to the end of the month and details what consumers do without in their purchases.
In times of economic recession, Spaniards have to maneuver to make ends meet, with a minimum interprofessional salary of 1,000 euros, spending priorities are becoming more and more noticeable. According to the price comparison analysis, 45% of those surveyed said that electronic products would be the first thing they would do without, as they have the possibility of continuing to use what they already have, such as mobile phones, televisions, computers, etc.
Faced with a situation of uncertainty, many sectors are affected, and seek ways to continuously launch offers, regardless of the date, and give way to trends such as “fast fashion”, or low-priced clothing that is mass-produced and in fashion at the moment. Despite this, according to the idealo study, clothing (37%) and footwear (35%) complete the top 3 products that Spaniards put aside in order to surrender their purchasing power.
On the other hand, the research concludes that the articles of beauty They are also affected in the current scenario of economic recession, since 27% of the Spaniards surveyed stated that they would discard this category of products in order to spend the money on other more essential goods.
Alcohol resists the rise in prices
With inflation, the shopping list is shrinking in many homes, leaving room for the basics, but there are products that resist either for the pleasure they generate or out of habit. In fact, only 24% of the participants in the idealo.es survey concluded that I would stop buying alcohol these days. In the same way, the supermarket basket has been filled less, according to the idealo study. Specifically, 18% say they have bought fewer food products due to inflation.
“To the current socioeconomic scenario, which still shows consequences of the pandemic, new factors such as war must also be added. These situations cause consumer behavior to change continuously, which directly affects commerce. Spaniards seek ways to meet their needs, trying to save as much as possible. Therefore, given the escalation in prices that we are seeing, it is more necessary than ever to compare prices before making a final purchase decision.«, specifies Kike Aganzo, head of communication at idealo.es.
