Business

How to use video walls to increase business success rate?

How to use video walls to increase business success rate

Video walls are at the edge of technology and allow us to transform standard presentations into a high-production-value experience with a few simple steps. But, did you know that video walls can also be a key tool in increasing your business success rate? If the answer is no, then you’re in the right place. 

At DEXON Systems, we like to ensure that our customers have all the information they need before investing in video wall technology, and that includes knowing that video walls can contribute a substantial amount to your development. 

In this article, we discuss what video walls are, what industries use them, and how you can use video walls to your business’s advantage. 

What is a video wall? 

Before we get into the specifics, let’s cover the basics so you know exactly what we’re talking about. A video wall is a collection of monitor screens that work in unison to display one or multiple coherent images. These screens range from 4×4 to 144×72 in size, meaning that users have full control over their video wall experience and can customize it according to their individual space. 

These monitors are placed closely together to give the illusion of a single screen surface. Depending on the type of video wall, the borders between each screen can be different sizes and impact quality. 

There are a few different types of video walls. Here is a quick guide to the main three types: 

LCD panels: LCD panels are one of the most popular types of video walls due to their simplicity and cost-efficiency. While LCD panels are popular, their large bezels can interrupt the quality and consistency of an image; however, a quality video processor from Dexon can help to mitigate this. 

Rear-projected cubes: Rear-projected cube-based walls are a highly reliable option that is great for mission-critical environments. They work by projecting through the screen straight to the viewer, ensuring high quality and brightness. This is a popular option for 24/7 use due to this technology’s high redundancy. 

LED walls: LED video walls are made up of light-emitting LED components. This is a fantastic option for extremely detailed displays that rely on quality and brightness. This is because each component conducts and emits its own light. 

Video walls don’t just operate on their own. This technology makes use of video processors, display wall controllers and matrix switchers that process input and output signals, translate signals into viewable content, switch between sources and create seamless switching, fading and scaling effects for a cinematic and high-quality experience.

DEXON provides a comprehensive list of this equipment, allowing you to upgrade your video wall with equipment that suits your exact project needs. 

Where are video walls used? 

Now that we have the basics mastered, let’s discuss industry. Here is a list of places that frequently make use of video wall technology: 

Transport 

The transport industry is heavily reliant on fast response, making it a mission-critical environment. With a video wall, transport settings such as train stations or airport control rooms can visualize their operations, keeping track of arrival and departure times, delegating routes and much more. This technology is a great way of communicating high volumes of information in a single place. 

Education 

Functional education settings such as university lecture theaters rely on the clear distribution of information. Video walls give professors the ability to isolate different screens with snippets of information, allowing students to process more information from a single screen. 

Advertising

As we know, video walls can create huge displays, so the marketing and advertising industry exploit this in several well-known locations. Take Times Square in New York as an example. Video walls like LED walls allow thousands of companies to display content and hook the viewer with colorful visuals that switch between ads on a constant basis. 

How to use video walls to increase the business success rate

So, how can you use video walls to increase the success rate of your business? Well, we’ve compiled a list of ways you can do this. Here are three ways to increase your development with video walls: 

Presentations

Are you guilty of creating the same run-of-the-mill PowerPoint for each presentation? Do you still project onto the same blank wall that creates a cast and leaves your audience squinting to see your content? Well, you can switch things up with the help of a video wall.

Video walls allow you to condense much more information into a single presentation, enabling you to isolate screens, switch between sources and display web-based content.

This helps you create far more engaging presentations that excite your audience and colleagues, increasing morale and information absorption. This gets more people on board with your messaging, facilitating your success. 

Improve Communication 

Video walls are also great for everyday use in your office space. By placing a video wall in your office, you can stop relying on emails that inevitably get lost in inboxes, and distribute all key business announcements and updates or delegate tasks with a video wall.

This improves workplace communication as everyone receives the exact same information at the same time, ridding your office space of miscommunication or hearsay. This can bolster productivity, allowing you to get more done and improve office relations. 

Conferencing 

Whether you’re an in-person or virtual attendee, standard conferencing can be tedious and leave you aching to scroll on your phone to break up the boredom. You can break this by using video walls to increase your engagement and retain your audience for longer. You can unite both your virtual and in-person attendees by creating a dynamic display that provides a cinematic experience. 

During a conference, you can isolate screens and display multiple images or video footage that keeps your audience entertained and engaged with your message. This is particularly important if your conference is designed to give attendees more information about your business, provide updates or mark an important occasion for your business. 

Engagement is everything when it comes to development and business success, and video walls could be the key ingredient in propelling your business toward its main targets.

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