The sneaker madness is absolutely unstoppable, so it makes sense for retailers to be original and innovative to attract sellers and buyers. eBay offers a tool that generates 3D sneakers!
It is an additional tool that will allow sneaker enthusiasts to admire the model of their dreams from all angles, before going to the checkout. eBay announced a new feature that allows sellers to generate a 3D representation of their shoes. Thus, they can be viewed from all angles, thus providing a better view of the product.
Extra work for salespeople
So far, a handful of sellers have been selected by eBay to participate in this new program. They have to use a special app to take as detailed a video of the sneakers as possible. The file is then sent to the servers of the partner Unity which, thanks to a technology based on artificial intelligence, will produce the photorealistic 3D representation of the sneakers.
The file is visible on the product sheet in eBay’s iOS and Android apps, but unfortunately not on the website. Despite everything, it is a very interesting use of the 3D generation capabilities of an object that certainly requires time and investment on the part of the seller. But the results have the potential to dramatically increase sales.
Unity is not losing the north and is talking about a technology that gives sellers and distributors a competitive edge. It even represents, according to the company, the ” new generation of online shopping experience “. We will now have to see if the upstream work that this requires is really worth it. eBay intends to roll out this new feature more widely over the next year.
