Prime Day: how is the Amazon event different from sales and Black Friday?

Throughout the year, e-commerce players organize various events that allow you to regularly save money on products from the world of high-tech. We think in particular of Prime Day which will be held on July 12 and 13. How is the Amazon event different from the sales and Black Friday? Here are some answers that you will find in the rest of the article.

Prime Day vs Sales vs Black Friday

What is Amazon Prime Day?

the Prime Day is a virtual event created by Amazon and reserved only for members of the Amazon Prime program. Once a year, the operation is usually held in July and lasts 48 hours. This year, it takes place on Monday 12 and Tuesday 13 July; one week before the official end of the summer sales.

Like the famous Black Friday, Prime Day gives its Amazon Prime members the opportunity to get great deals on a wide selection of products. As a reminder, Amazon Prime is a paid service that allows its loyal customers to enjoy many advantages and privileges. Even if the annual subscription is 49 euros (or 5.99 euros per month), it is possible to benefit from a free trial for 30 days without obligation.

Prime Day, Black Friday and sales: what are the differences?

Prime Day is distinguished from the other two events by its exclusive aspect. First of all because it is unique to Amazon and secondly because promotions are intended exclusively for subscribers of the Prime service. Black Friday, on the other hand, is open to all Internet users and all online merchants.

In terms of reductions, it is difficult to designate the most interesting of the three. The percentages can go up very high regardless of the event. Even if legally, only balances allow merchants to make sales at a loss.

When it comes to deals interest, Amazon tends to snub summer sales in favor of Prime Day, with both events happening around the same time. During Black Friday, the site also offers very interesting offers.

Finally, Prime Day and Black Friday are distinguished from sales by their brevity. The first takes place over 2 days and the second usually takes up the entire Black Friday weekend, including the Saturday and Sunday preceding another popular event: Cyber ​​Monday. The balances meanwhile take place over weeks.

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