The startup, Sepiia, has presented a new capsule collection, ‘Color Me Back To Life’. It is a new concept in the world of fashion, which is based on an optical effect, in which the letters change color. The collection is based on refreshing summer t-shirts apparently white that, when exposed to sunlight, reveal intense colors and a clear message: what we see in print, “color me”, is completed with “back to life”.
What is behind this message? A new step from Sepiia to make people aware of climate change on one of the most significant marine ecosystems, the coralswhose color withers to death when the waters where they live rise in temperature or become polluted.
Sunlight also reveals a vibrant coral print that reminds us of each person’s individual responsibility to reverse the adverse effects of global warming. This is how ‘Color Me Back To Life’ is imposed as a capsule collection at the same time impressiveevocative and environmentally aware, in which they manage to add a new unique effect to the technology of their garments to surprise again with smart fashion.
In addition to incorporating technology into garments so that they light up with this message and give it visibility every time you go out, they also seek to generate a positive impact on corals. That’s why they teamed up with Nea water, a Spanish canned water company that plants a coral for every photo you upload with its products. Sepiia will allocate part of the profits from this collection to plant 40 corals in the Agua Nea project in Costa Rica, home to future reefs.
This collection stands out for the sublime color tones of the reefs and its name is a tribute to the importance of these marine animals, combining technology, design and awareness. Composed of two white short-sleeved T-shirt designs, the garments change color when exposed to the sun or direct natural light. With the slogan ‘Color me back to life’, half of the sentence can always be seen while the other part that completes it appears when the shirt is exposed to the sun along with a drawing of corals that changes color based on this technology , generating an innovative effect that will attract all eyes.
The collection, which is going to dye the streets in refreshing colours, is also allied with the firm natural and 100% toxic-free cosmetics pioneer in Spain Cocunat And with each order, customers will also receive a sample of Cocunat’s coral friendly sunscreen, a sustainable and biodegradable alternative to protect themselves from the sun without harming corals. The SPF30 UVA UVB protector is sustainable, biodegradable and respectful of aquatic life thanks to its physical Zinc Oxide sunscreen (NOT NANO) that leaves no chemical residue on the skin or in the water.
A collection in which the protagonists are green, orange and purple tones accompanied by unique technology and surprising with a message, in accordance with the firm, which continues to fight for a better planet.
About NEA Water:
Agua NEA, is a movement that transforms a daily consumption product such as water, into a tool to restore our Ocean and plant thousands of corals all over the world; uniting, inspiring and connecting people and companies from all over the planet.
