We knew that at some point this moment was going to arrive and although we hoped that it would be a little later. Our joy in a well. The HBO Max service has not held out any longer and has dropped the bombshell: starting next month will increase the price of your subscription. And what about those of us who sign up for their 50% promotion for life? We tell you everything we know at the moment.
an inevitable rise
After Netflix raised the price on more than one subscription and even turned off the tap with its shared accounts, it was to be imagined that HBO Max would also make a similar move sooner or later. It is true that we expected to see no change until Max -the new platform resulting from its merger with Discovery+- will be released in Spain, something that is not scheduled until next year.
However, the company seems to have other plans and is already warning that starting next month the price of its subscription will increase in Spanish territory. The reason, According to the firm, it is due to the “increases in the costs of acquisition, content creation and product development”, justifying that in this way they can continue to invest in quality content for their clients.
Whether you are convinced by this explanation or not, you probably already have a e-mail warning you of the dreaded change, even if you are one of those who signed up for the famous “50% forever” promotion. Does it mean, therefore, that the cost will rise for everyone and equally?
New price from July
HBO Max has started sending an automatic email to all its subscribers advising that the 8.99 euros will become 9.99 euros from July 13 -although you will be charged for it when your usual renewal date is due from the aforementioned day 13. The next subscription that you are charged, therefore, will be worth one more euro, something that seen like this seems little but that added up throughout one year represents an increase of 12 euros.
The curious thing is that those who signed up for the “50% forever” promotion They have also received the same email and with the same data, advising that the 8.99 euros will go to 9.99 euros. Therefore, we do not know if it is a type of message that has been sent to the whole world and 50% will continue to be respected (in this case, be careful, you will pay 50% of 9.99 euros, that is, 4, 99 euros) or if HBO Max has directly decided to make a smoke bomb with its promotion and will force everyone to go directly through the hoop of 9.99 euros.
In a few weeks we will leave doubts if the commotion that this is going to cause does not force the firm to clarify it before…
