During the last three years, katia has experienced a growth of more than 20% derived from your e-commercewhich has increased by 130%, estimating that its billing levels will touch the 50 million euros in 2030. All this encourages local stores that are clients of the textile multinational to have managed to attract new users.
In fact, 47% of these have perceived an increase in their salesrecurring 54% of companies to electronic commerce to guide its offer and 52% with the aim of introducing new products on the market.
After the pandemic, it has been valued the importance of e-commerceespecially among the new generations, in such a way that conventional local businesses have seen in it an opportunity to reinvent themselves and overcome the current situation of economic recession.
Katia currently has a network of 3,600 physical stores in Europe that market their products and that are sold through their Katia.com portal. Present in more than 50 countries, it has physical distributors of all kinds, benefiting such an important sector in Spain as SMEs, which represent the 99.88% of the business fabric according to INE data.
Only in 2022, 56% of Katia’s online orders were shipped to local physical storeswith 61% of purchases made over the Internet being sent from stores in France, Italy, Germany, the Netherlands, Belgium, Portugal and Spain.
In fact, there are companies like the Spanish Lanas Marshal who ensure that this method allows their products to be brought to people who, due to lack of time or distance, cannot go to the physical store. For its part, the French haberdashery Sabine believes that Katia promotes a organized sales systemwhich guarantees the maintenance of the business regardless of the market situation.
Katia’s strategic line
The serious global economic crisis affecting the textile sector, which has decreased its productivity rates by 30% and sales by 25%, has led Katia to reinvent itself in collaboration with local businesses. Since the arrival of thomas marin as executive director at the beginning of the year, its position in the US has been strengthened, as well as consolidating itself in other more complex markets such as the United Kingdom and Germany.
So, the company internationalization plans They constitute a fundamental strategy in their line of business within the textile handicrafts sector. In this line, Sonia CastelloCEO of Katia, maintains that it is essential integrate local commerce into e-commerce to offer a unique opportunity to stores and consumers. He assures that it is a benefit for traditional businesses, since they can sell online without worrying about web management or maintenance.
In the same way, the awareness of society about the importance of local commerce and its link with e-commercein such a way that almost 97% of users recommend the use of Katia as an electronic platform for collaboration with physical stores.
The global economic crisis affects all sectors, without leaving textiles indifferent either. Textile crafts are considered a popularized hobby among the crafter community that promotes both physical and mental well-being. Perhaps this has been the key by which Katia has achieved a 130% growth in e-commerce; 25% in Spain and 40% outside the EU.
Sustainability in the spotlight
Its sales have increased by more than 20% and all of this is also thanks to its firm commitment to reducing its carbon footprint as part of its sustainability plan. Its objective is none other than that its physical stores make sales and avoid the mass transport of textile materials, with a highly positive environmental impact.
The Barcelona textile company promoted, as one of its last actions in this regard, a collection dominated by ekos low-impact recycled yarns (50% recycled cotton, 47% recycled polyester and 3% other fibers. Made with recycled cotton, they do not require water for their production or use dyes or chemical products that could be highly harmful and toxic to health.
