It’s still unclear whether the end of Netflix account sharing was a master plan, or a shot in the foot. What is clear is that, in the short term, the company is losing a lot of users, since it is rare to see users who had shared accounts now pay for the full subscription. An example of this is that this platform is no longer the most viewed in our country, handing over the baton to another that you probably have at home.
The new JustWatch report lets us see which are the most and least viewed streaming platforms in Spain, with the most surprising results. Thanks to this report we can see how Netflix, although it is the best known and the one that people talk about the most, It is no longer the most watched in Spain. It is noticeable that users have unsubscribed en masse as soon as the new restrictions for shared accounts have come into force, and, after a struggle that has lasted for years, its most direct rival has finally ended up taking the podium: Amazon Prime Video.
This is the streaming market in Spain
As we have advanced, Amazon Prime Video takes first place as the most viewed streaming platform in Spain. Specifically, 24% of users currently have, and use, this platform to watch series and movies via streaming. We remind you that Prime Video is included in the Amazon Prime subscription, so we don’t have to pay more to use it.
Just behind, in second place, is Netflix, with 23% of the market share, a share that is likely to drop further in future reports. The third and fourth place is fought between Disney +, which has 16% of the market share, and HBO Max, which maintains 15% of the users.
The remaining 24% of the market is divided between Filmin, with 6%, Movistar+, with 4%, Apple TV+, with 4%, and the remaining 8% is divided among the other streaming platforms that we can find in the market. .
2023 will be a strange year for streaming
Although 2022 has already ended Netflix’s threat to end shared accounts, 2023 began by fulfilling this threat, and leaving thousands of users unable to finish their favorite series and movies. It is true that Netflix offers alternatives for these users, from a cheaper plan with ads to the possibility of paying for each shared account.
The rest of the platforms are awaiting the results of Netflix to make a decision. If Netflix does well, surely Disney+, HBO, SkyShowtime and other platforms will soon take the same measures and end shared accounts. If the play doesn’t go well for Netflix, the market will continue as before, with a more than certain rise in prices to offset the loss.
