Twitter remains in that constant spiral of tests, changes, and news that it has become in recent months. We have already witnessed, unfortunately, enough cases in which the tests showed so little a priori analysis that they have ended up being a headache (and if not, tell all the people and companies that saw their identities impersonated when the network social began automatically granting verification to all Twitter Blue accounts).
The most recent change we’ve seen is that, now, Twitter shows the total number of views for each message posted, information that we were previously able to see for our own tweets (identified as “impressions”), along with data about user interactions with it, but which has now become visible to everyone. Yes, when you enter Twitter (if you haven’t already done so) and start scrolling through the timeline, you will see that an icon representing a bar graph is now displayed below it and, to its right, the total number of views (which they have now been renamed “reproductions”).
I mentioned at the beginning that during these months Twitter has made a few mistakes, but in this case, and although everything has its nuances, I think that we are facing a great success on the part of the social network, since it takes a step forward in what is referred to to transparency. Lying, unfortunately, is quite common on the Internet, and so is the drawing of biased conclusions based on data that, by itself, is not enough to infer the desired results.
Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.
Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
Of course, given the nature of Twitter, we’ve already been able to read answers for all tastes when it comes to this new public metric. The most, as almost always on Spanish-speaking Twitter, jokes of one kind or another, such as those who affirm, given the difference in views with respect to “I like you” and retweets, stating that their followers are somewhat “graspy” (stingy). (Alprazolam) , but also those who see in this difference a correction to the quite common interpretation that an account with many followers and few interactions accumulates many bots in its list of followers.
We have also been able to learn, thanks to a former Twitter employee, that the social network was already working on a similar function several years ago. At that time, the social network intended to offer users a signal that their messages were not going directly “into the void”, that despite the low interactions, there were people reading what they published. However, after a trial period, they found that «most people didn’t get any views and we had to have some thresholds before showing it as ‘0 views’ was depressing«
