Apple is the first to filter it sometimes
We do not know if the Californian company itself has ever leaked a launch on purpose. There is a belief that yes, especially in 2017 when several fake renders of the iPhone X came out, being able to respond to a strategy of Apple itself to surprise with the real product. However, based on the number of lawsuits filed in recent years against the main leakers, we can almost rule out that this is a common brand strategy.
However, in a way they have been the cause of advancing information. Premeditated or not is another matter, but the facts are there. The most recent is that of the AirTag, whose existence began to be revealed as a result of some data found in the iOS 13 code in which they were referenced. The funny thing was that until this year we did not see them officially presented.
And like this, there are many other examples. And it is that the code of their operating systems or beta versions often plays a determining role when it comes to anticipating future brand launches. In the same way as patents they are usually a good indicator of the developments that are taking place.
While it is true that not presenting the products officially gives them room to delay it as with the AirTags and even not launch them, they are clear proof of the work that the company carries out. Since in the end all this, both the code of the systems and the patents, come from the brand itself without a third party doing it on its behalf.
Prosser, Gurman, Kuo … Apple’s ‘gurus’
“The iPhone 14 will come without a notch”. “Apple’s mixed reality glasses will arrive in 2022”. Headlines like these and many others usually come, in the vast majority of cases, from three Apple analysts who, based on their past successes, are considered relevant sources when talking about the company. It is not known what their sources are or how they obtain the information. In fact, they do not have a 100% hit rate, but they are the ones with the highest percentage.
Is about Jon Prosser, Mark Gurman and Ming-Chi Kuo, analysts at FrontPageTech, Bloomberg and KGI Securities respectively. While the first is the most “showman”, known for his risky leaks on YouTube, the second is the one with the longest experience and offers a more serious profile with a powerful medium such as Bloomberg as a route. The Asian Kuo, for his part, represents a vision directed to shareholders based on his reports from the supply chain.
Jon Prosser (left), Mark Gurman (center) and Ming-Chi Kuo (right)
False ‘leakers’ abound
With each report released by analysts like the ones mentioned above, we always try to give it a certain context of unofficiality. That is to say, despite being reliable men, they could be wrong because they misinterpreted their sources or because they could have been the victims of a trap. However, there are infinitely more unreliable cases and it is that both social networks and specialized forums are full of false leakers.
With the popularity of Apple and the rise of rumors, many people have pretended (and pretended) to be reliable sources when in fact they are not. They are dedicated to releasing information that those other more reliable sources have already provided or directly they launch to make forecasts without any criteria (and then, if they are not correct, they eliminate those reports). It’s like who makes a triple in the Quiniela, which obviously will always be right.
Therefore, if you are a staunch fan of the brand or have a minimum interest in knowing its next releases, we recommend you not to believe all the information at face value. Always put each rumor in context and analyze its origin and, even if it comes from men like those mentioned here, do not give it all the credibility. At the end of the day, we must never forget that Apple is the only one capable of making things official and, luckily or unfortunately, it is not usual for them to reveal anything until their very presentation (they do not even disprove rumors).
