Amazon free shipping is now more expensive. This novelty, a bit counter-intuitive, is actually aimed at users who are not Prime subscribers, whose basket must reach a certain price to benefit from free delivery. However, this price, therefore, has just been increased by the e-commerce giant.
One of Amazon’s biggest selling points against the competition, besides its absolutely insane catalog of products, is free shipping. For Prime subscribers, this applies to any purchase. This does not prevent more occasional visitors from also benefiting from it. To benefit from it, the latter must however order a basket whose value exceeds the 25 euros.
At least for the moment. Indeed, as reported by the EcommerceBytes site, Amazon has started to increase this threshold in certain markets. In the United States, for example, it has just been upgraded to $35, compared to 25 dollars previously. Prime subscribers, for their part, are obviously not affected by the measure. (brandxhuaraches) On the other hand, it is expected that the measure will soon be applied in France.
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Amazon raises the price of free shipping
“We are continually evaluating our offerings and making adjustments based on those evaluations.“Explains Kristina Pressentin, spokesperson for Amazon, in a press release, before specifying that “Prime members continue to enjoy free shipping on over 300 million items, with tens of millions of items available for free same-day or one-day delivery. »
The news is ultimately not a big surprise, given the cost reduction strategy applied by Andy Jassy since his arrival at the head of Amazon. In addition to numerous layoffs, the company froze hiring and canceled many internal projects. By increasing the price of free delivery, the firm seeks to convince its users to opt for its Prime subscription.
Especially since it continues to include new benefits in the offer. In addition to Prime Video, whose catalog is regularly enriched with films and series, the subscription also gives access to a selection of free PC games with Prime Gaming, as well as to its music streaming service Prime Music, to name a few. than them.
Source : CNBC
