Like other industrial sectors, the viticulture is going through a period of unprecedented transformation. If the pandemic has already highlighted the need to go digital, in an increasingly competitive market with significant changes, wineries are forced to make strategic decisions that allow them to improve their positioning and be more competitive.
Several of the things that characterize this market are exports and the rise of direct sales to consumers. A) Yes, the quality of the processes is especially important, and the ERP software is presented as the strategic tool to digitize management processes. But not any ERP is valid. Specific, innovative and intuitive tools are needed that cover all the needs of wineries and adapt to their management casuistry.
The incorporation of an ERP software specialized in the wine sector will allow them to optimize and streamline process management, control costs and design a business model with which to face the new challenges of the market. To help these entrepreneurs, Zucchetti Spain has launched the “Guide Digitize the management of your winery. How to approach the digital transformation in the wine sector“, where they explain how to approach the digital transformation in the wine sector.
From MuyPymes we wanted to know more about the state of digitization of Spanish wineries. For this, we have spoken with Rubén Alonso, Product Manager Solmicro ERP Wineries at Zuchetti Spain. «The wine sector It has great relevance in our culture and in our economy.. Spain is the third largest wine producer in the world, with a powerful vocation and leadership in exports. However, there is still a strong tradition in process management and the move towards digitization is in full development and growth process.”
Many wineries still need to delve into their digitization process.
But, is there interest in the sector to include new technologies, taking advantage of the aid? Alonso tells us that new technologies have changed the rules of the game. Companies in the wine sector are aware of the challenges that the sector is going through, with the need to reduce extra costs to be more efficient and profitable. «The inflation crisis and energy costs are some of the springs that are driving the use of new software technologies to improve winery management, especially with regard to traceability control and the intelligent management of vineyards and processes of production”.
What does specialized software for the sector consist of?
In the guide that we mentioned before, the company highlighted the advantages of specialized ERP in the sector. This specialization in warehouse management is an engine for the digitization of companies in the wine sector. Companies that want to improve automation, increase productivity and reduce costs should opt for ERP software solutions that help them eliminate administrative tasks and improve process management.
«But not all ERP software is suitable for a winery». From Zucchetti Spain they assure that the majority of the wineries are exporting companies, and They are not only dedicated to B2C marketing, but also to the management of vineyards and wine production, as well as distribution. An ERP specialized in the wine sector will include useful features for companies that cover the entire supply chain.
«This is the case of the Solmicro ERP Bodegas software, a solution specifically developed to meet the needs of the wine sector. It includes functionalities such as vineyard management, harvest management, traceability control, warehouse, tank and barrel management, wine racking, bottling control, purchases, sales, labelling, warehouse and 3D modelling, among others. In short, it covers all processes of wine companies. Proof of this is the great presence it has in the sector. Our greatest guarantee is the satisfaction of our customers and we are proud to say that important wineries in our country have been using Solmicro ERP Bodegas for years to manage their business: Marqués de Murrieta, Martínez Bujanda Family, LAN, Muga, La Emactress, Álvaro Palacios, Masaveu…».
