The company specialized in cybersecurity, Bitdefender, has reinforced its staff, with the appointment of Luis Fisas as new director for the southern Europe region. From his new position, Luis Fisas will be responsible for managing the business evolution of Bitdefender in Spain, Portugal, Italy and Romania, reporting directly to Emilio Román, Vice President of Sales in EMEA.
Luis Fisas has more than 30 years of experience in the areas of sales and marketing in companies in the technology sector. He comes to Bitdefender from SonicWall, where he has been Director for Southern Europe for the last five years. He has also held senior positions at companies such as Computer 2000, Verbatim, Tech Data and Cryptolan.
Luis Fisas is a Telecommunications Engineer from the Polytechnic University of Catalonia; Master’s degree in Digital Marketing and Electronic Commerce from the EAE Business School and PDD (Management Management Program) in Management and Business Administration from the IESE Business School.
Bitdefender, benchmark cybersecurity provider
“In this new professional stage, my main objective will be to promote Bitdefender’s position as the most reliable provider of cybersecurity solutions in the world. In a context as complicated as the current one, having the support of the best professionals and the most advanced security technologies is the guarantee that both people and organizations need to be able to optimize their experiences in the digital environment”, says Luis Fisas.
The channel has always played a featured role in the evolution of Bitdefender. Thus, the new director of Bitdefender for southern Europe considers that “A fundamental part of our strategy focuses on the distribution channel. We want to strengthen the relationship we maintain with our partners, offering them all the tools they need so that they can become trusted consultants for their clients. We are not only talking about the most advanced security solutions and services on the market, but also training, close and personalized treatment, access to business opportunities and pre- and post-sale support. To do this, we have one of the best channel programs in the technology sector”.
“The security market in southern Europe is one of the most important on the continent, being essential for our strategy within the EU”, declares Emilo Roman, SVP, global sales & channels, enterprise WW sales & marketing for Bitdefender. “Now, with Luis Fisas as Regional Director of Enterprise Sales for Southern Europe, we look forward to driving our growth in these countries. By developing our team and channel partners, we want to reach a greater number of companies, in order to better protect them through our innovative technology”.