A few weeks ago, Red.es published the long-awaited third call for the Digital Kit Program, Aimed at companies with less than 3 employees. The companies of this call can invest their digital voucher in the 12 solutions of the program, although, as reflected in the “X-ray of Interests of the SMEs against the solutions of the Digital Kit Program”, 68% would opt for channeling help in creating a website, Preferential service for micro-SMEs and the self-employed.
In this sense, what happens if they already have a page? can you exchange it for another one? Cosmomedia experts have developed 6 keys so that companies can know, in a simple way, if investing the aid of the Digital Kit in the web creation solution.
These keys are incorporated into a web self-diagnosis test, which SMEs can perform online to find out the degree of optimization of their page, and determine if they can use the subsidy on a new website or if their page already has the main criteria of this solution.
Age of the website
The years that a web design has can serve as a reference to know if you need to renew this service. As a general rule, if the web page is more than 4 years old, without any type of redesign or functional improvement, it is feasible that it can improve with the Digital Kit in terms of security, usability and aesthetics.
if the web does not have cookie management and updated legal notices, does not comply with European regulations on data protection. In 2020, the new GDPR came into force, which, applied to websites, requires improvements in key aspects of the privacy of each site.
Website self-management
If the beneficiary company cannot work on its website, the Digital Kit will guarantee content self-management, since it is one of the mandatory parameters for this solution.
The digitizing company must provide access to the page, with credentials to be able to manage new publications, products, texts, images, etc.
Site accessibility criteria
Is the website accessible? Accessibility includes technical and design criteria. Providing alternative texts to each image and object, using data tables, placing descriptive titles in each field of the forms… are elements that improve the level of usability.
The Digital Kit Web Presence solution has demanding standards in terms of accessibility criteria. Web pages must have at least level AA – WCAG -2.1, which is established for Public Administration sites and web pages made with these European funds.
Web usability criteria
According to data from IABSpain, 2 out of every 3 minutes that we surf the Internet, we do it through mobile, which has become the main device, ahead of the PC or the tablet. If the web page is not yet responsive, that is, it is not visually adapted to different screen resolutions, the SME can use the Digital Kit to change its website.
Usability also includes concepts such as content hierarchy, friendly URLs, and page loading speed. Organizing information well, simplifying navigation and optimizing all content are criteria that can improve with this solution.
security criteria
Security when browsing the web is another of the key criteria established by this Digital Kit Program solution. Whenever we enter a page, we send and receive data. If it does not travel encrypted, we expose user information to potential vulnerabilities.
The SSL/TLS certificate provides security, by encrypting the content that is sent when browsing the page. It is also essential so that the browser does not block your site; In addition, it improves brand positioning and reputation.
Internet positioning criteria
One of the factors that most influences the positioning of a website on the Internet is the optimization of its contents, with keywords for each business.
If the SME has a page without keywords or elaborate content to appear in Google results, it can use the Digital Voucher in this service. In addition, with the new solution that Red.es has incorporated for Advanced Internet Presence, it will have an extra boost in the positioning of the business in the main search engines.
The companies that access the test will be able to discover, without the need for technical knowledge, if they can invest the help in changing their website or assess other alternatives included in the Digital Kit Program.
