According to data published by the National Institute of Statistics (INE), in July 2022 alone, overnight stays in non-hotel tourist accommodation reached 21.8 million, which represents an increase of 72.9% in the demand for this type of service.
In this context, GuestReady, a tourist rental management platform, has announced its arrival at Spain. The objective is to develop its business in this market, thus promising to revolutionize the management of short and medium-term tourist apartments, also helping Spanish owners to increase the performance of their properties by up to 150%.
With an international team with years of experience and a portfolio which grew almost 70% throughout 2021, GuestReady is committed to Spain within the framework of its international expansion strategy, with forecasts of working with more than 50 properties in 2022, and reaching 200 in the next year, thus promoting the digitization of the Spanish tourism sector.
16 million euros in financing to digitize tourism
with operations in Europe (United Kingdom, France, Portugal, Spain and Switzerland), as well as in United Arab Emirates (UAE), GuestReady has experienced rapid growth thanks to its commitment to the digital transformation of the tourism industry, a trend that has been accelerated by the pandemic and new traveler demands.
Since 2018, the startup has achieved raise more than 16 million euros in financing, a figure that demonstrates the trust that investors have placed in its business model. Likewise, it should be noted that, to date, the company has managed more than 2.6 million nights reserved globally, with the trust of more than 4,000 owners and an average occupancy rate of the managed properties of 78 %.
After the arrival of the pandemic, the tourism sector in Spain has gone from representing 12.4% of GDP in 2019 to just 7.4%. Despite all this, the importance of this economic activity allows us to conclude that its recovery after the pandemic will be a turning point for Spain’s economic growth, highlighting its resilience.
It is for all these reasons that GuestReady arrives in Spain with the aim of offering integral solutions for the management of tourist rentals, as well as specific solutions in online mode. Thus, the company helps owners to manage the rental of their properties, without the need to get involved in the process.
Likewise, the company has developed its own technology, RentalReady, which allows increasing the profitability of properties oriented to vacation rentals. This technology provides services capable of synchronizing reservations made through companies such as Airbnb, Booking or VRBO, allowing all the agents involved in the process to make the most of the reactivation of tourism in Spain.
“The significant impact that the tourism sector has on the Spanish economy is undeniable. That is why GuestReady has chosen Spain for its international expansion, taking into account its great potential for managing short-term rentals.“, Explain Sophie Piechocki, GuestReady Business Developer for Spain. “The impact of the pandemic has made digitization become a determining factor in reactivating the tourism sector, helping owners to manage their properties and adapting them to the needs of users”.