IBM and Salesforce have teamed up to make it easier for companies to adopt AI in a prominent part of your business: customer relationship management (CRM). Through this agreement, among other things, IBM Consulting will bring its industry expertise and delivery models to guide clients of both companies in the adoption and deployment of Salesforce Artificial Intelligence technologies. Among the tools used for this will be the IBM Garage model, developed for business transformation.
With this approach, the two companies want to contribute to the efficient integration of Salesforce’s AI technologies. Additionally, IBM Consulting can implement Salesforce solutions such as Einstein, Sales Cloud, Service Cloud, Marketing Cloud, or Slack; with the IBM Watsonx platform. This, focused on data and AI, can work with open standards, and is capable of revealing data stored in backend systems.
Through IBM Consulting Managed Services for Salesforce, clients of both companies will have access to a suite of AI deployment and expertise accelerators. Like IBM Data Classifier, an AI-powered application trained with industry-specific data models to help streamline the data mapping process.
IBM itself has taken advantage of generative AI with Salesforce, Slack and IBM Watsonx in its transformation towards improving the customer experience. Among other things, IBM has used its open API architecture to embed IBM Watson Assistant into Salesforce Customer 360.
Matt Candy, Global Managing Partner for Generative AI at IBM Consultinghas underlined the agreement that they see «how the need to increase employee productivity while enhancing the customer experience with speed, personalization, and convenience has grown exponentially. Through our collaboration with Salesforce, we can help give enterprise customers what they need to scale and accelerate the adoption of generative AI, which will help them meet their business needs.«.
Besides, Steve Corfield, EVP and General Manager of Global Alliances and Channels at Salesforce, has highlighted that «companies are embarking on a transformational journey powered by generative AI. Salesforce partners, like IBM Consulting, play an important role in helping companies use Salesforce CRM, data and AI technologies to connect with their customers on a level level. Bringing together innovations from Salesforce and IBM will help transform the way companies deliver interactive and personalized experiences«.
