Instagram It has been one of the most important social networks of the last decade. After the acquisition by Facebook, this platform achieved unprecedented success. However, Meta does not want to rest on its laurels, since TikTok has been going very strong. So much so that the company itself is already devising a way of reward their content creators to somehow avoid going to the competition.
Gifts to contain content creators
YouTube and Twitch clearly differ from Instagram in the way they treat the content creator himself. The two video platforms are focused so that channel owners can monetize your creations. For this, they are used partners advertising and other monetization systems such as subscriptions Y the donations of the followers.
Until now, Instagram has always kept all the cake of the benefits generated by its platform. People who create content on Instagram have never been able to monetize their videos and neither have their photos. There is one exception, which is donate money during broadcasts with badges. That function was implemented in the year 2020, and we can almost guarantee that it was done solely because of the pandemic. Now that a couple of years have passed since that feature was added, the picture is once again negative for Instagram. TikTok appears to be putting the Meta network on the ropes. According to Business Insider Y TechCrunch, Meta is testing a new monetization system that could come to Instagram at some point.
This system is called the ‘Gifts‘. The feature was first discovered by application researcher Alessandro Paluzzi last July. Paluzzi discovered that Instagram was developing the feature under the name of ‘content appreciation’. According to screenshots Paluzzi managed to leak, the feature would allow creators to turn on an option that would allow their followers to send them “Gifts.” This feature – or one very similar – to earn money on TikTok has existed on the Asian platform for quite some time. Now, this function would come to Instagram to somehow prevent more and more people from changing their social network.
When will this donation system see the light?
Nothing is clear. The journalists of TechCrunch have entered into talks with a Meta spokesperson. He has ensured that leak is real. Specifically, it states that this functionality that we are talking about is in the testing phase, but that it is still at an internal level. Come on, it is being tested in Meta’s own facilities and nobody in the world today has access to this function in their profile.
The idea of Instagram Gifts is that users of the social network can give back to the creators of the Reels. Despite this, it seems that there is still a long time until the function ends up having the green light.
It will be enough?
At this point, it’s time to reflect. Will this system be enough to keep creators on Instagram? We know that TikTok is also working on its own systems for its creators to earn money. One that goes beyond the donations themselves. With Instagram Gifts, Meta will match TikTok’s offer, but won’t up the ante.
