Three decades at the service of football
It was three decades ago Electronic Arts decided to make the leap to football simulators since she was already the absolute queen of the electronic sports scene. We already owed the Americans at the beginning of the 90s some of the most recognized franchises and which, in some cases, have survived intact to this day: John Madden when it comes to American football, and the NHL in ice hockey.
FIFA was born within a panorama in which football games were already an institutionso it was difficult for him to take the lead, although it was based on many licenses and persisting in the formula that ended up being imposed. Pro Evolution Soccer It became its main enemy and a reference to beat within a genre that has brought Electronic Arts billions in revenue in recent times.
But everything comes to an end and FIFA it will go down in history as such, giving way to another name that we still don’t know if it will end up taking its toll on Electronic Arts. Is the scepter of digital football in danger with this name change? Do you think that FIFA, as an organization, will be able to offer an alternative to the level? There are many unknowns but from EA they have already made a move.
Presentation in just two months
What Electronic Arts will not allow is to stop doing what it has been developing in recent years, with a very defined communication strategy: announcement of the news of each edition of FIFA before the summer, to go on vacation, for later in September and to launch the new version that touches. And this EA Sports FC will follow exactly that schedule. As if that change in the franchise was minor or of hardly any importance.
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April 6, 2023 • 18:00
As it is, Electronic Arts seems to has already set the date to reveal when EA Sports FC will be announced to all players, which will happen between July 12 and 13, in a special event that remains to be seen if it will be canned or if the company will cover it in some special way. As? Well, by mobilizing the media from all over the planet to force them to look where they want them to during those days, focusing attention without letting other news overshadow what they have to say.
for now We only know what the logo of that new EA Sports FC and that his ambitious plan to make himself known will happen, among other things, to give a name, for the moment, to the first division of LaLiga, which will no longer be called Santander. If we don’t take this change in the franchise for granted, imagine how we could do it. So pay attention, that the end of FIFA It has arrived… would anyone have been able to imagine something like this?
