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Marketplaces Connection celebrates its second edition on April 28

The next 28th of April The second edition of Marketplaces Connection arrives, an event that connects Spanish companies interested in international sales with the largest electronic markets in the world. The event will be organized by Payoneer and ICEX Spain Exports and Investments.

On this occasion, this online event will feature the participation of Alibaba.com, Amazon, CDiscount, BigCommerce, Wish, eMag and Allegro, in addition to the success story of the Spanish company CECOTEC, which will detail its experience in the digital channel as a basis for its spectacular international growth and the collaboration of Correos. The first edition, held on October 22, 2020, attracted almost 2,000 CEOs, ecommerce managers and directors of Spanish companies.

In addition to the presentations and panels with the largest marketplaces in Europe and the United States, participants will be able to previously arrange meetings throughout the day (from 9 a.m. to 7 p.m.), both with the organizers and with the marketplaces, to solve all your questions in a personalized way.

They will also be able to connect with other event attendees to network and receive recommendations thanks to the connection and matchmaking functionalities of the event platform.

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E-commerce is growing around the world at a rapid pace, fueled even more by the emergence of COVID-19 and the restrictions on brick-and-mortar stores and mobility brought about by the pandemic. Every year records are broken and so on in 2021 a third of the world’s population has shopped online and retail sales volume almost reached five trillion dollars, assuming 19.6% of total sales to final consumers, according to eMarketer. And as for B2B, its potential is even greater, and Agileintel Research estimates that it would have exceeded 18 billion euros in gross merchandise value in 2021.

Seizing the opportunity is a matter of having the right strategy and using the best forms of online access in these international markets, and this is precisely where marketplaces play a major role as a means of accessing potential buyers, both B2B and B2C.

Project continuity

In this context, Marketplaces Connection emerges as a meeting point between sellers and marketplaces from all over the world, with the objective of increasing the use of these platforms by Spanish companies so that they can take advantage of all the advantages and international potential they offer.

This initiative is the result of the collaboration of ICEX España Exportación e Inversiones, a national public business entity whose mission is to promote the internationalization of Spanish companies and the promotion of foreign investment, and Payoneer, an expert company in the technology and commerce, which allows millions of companies and professionals from more than 200 countries to grow globally by facilitating cross-border payments.

“After the success of the first edition of Marketplaces Connection, we want to give continuity to this unique framework in which to connect Spanish SMEs with the large electronic markets, to train them in the best practices for international sales through them. Marketplaces Connection allows us to do it in a very personalized and direct way”says María Peña, CEO of ICEX and in charge of opening the event.

“Our mission is to be the ideal partner for digital business growth and support vendors to expand their business around the world. Together with our experience and network, we can offer simple methods to pay and collect internationally. I am very excited to create this space together with ICEX and invite vendors to meet, exchange and learn from each other.”, explains Henrik Baumhoff, head of sales and strategic collaborations in Spain.

Registrations can be made from until the day of the event through the Marketplaces Connection website and are free and open to any interested company.

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