The Spanish company specialized in non-conventional media Playoffnations has just closed a investment round of one million euros. It has been led by Angels, although other investors such as Tom Horsey or Albert Botet have participated. Thanks to this boost, the company will focus on expanding its presence in Latin America and the United States by expanding its human and technological capital, as well as consolidating its position in Spain.
In its beginnings, Playoffnations identified a paradigm shift caused by new technologies, the change in consumer behavior and interests, and the rise of social networks as new means of communication. This led him to develop a solution that unites technology, gamification and creativityusing the disruption of new media and audiences as fundamental resources with which to promote leading brands with effective entry, high performance and massive impact.
recognized clients
Playoffnations has led the entry into the virtual spaces of brands such as Pringles and Krave (Kellogg Group) building the first amusement park in the metaverse; Springfield (Tendam Group), opening its virtual store and phigytal fashion collection; ChocoFlakes (Adam Foods), creating an immersive game that went viral in a matter of hours; or Mediamarkt, managing to turn an in-game ecosystem into a business model.
“This investment not only allows us to accelerate our growth, but also to strengthen our leadership in new advertising media and, specifically, in the metaverse, in which we are pioneers”; says Marc Pérez Miralles, CEO of Playoffnations. “This investment will allow us to continue at the forefront of this transformation and go one step further. This means closing the circle of Marina de Empresas, having gone through its accelerator, Lanzadera, being a professor at its university, EDEM, and ending up at Angels, its investment fund. He is the best partner we could have’‘, Add.
“The new digital communication channels have evolved exponentially in recent years, and Playoffnations, led by Marc Pérez, detected the opportunity and is knowing how to interpret it to position companies with products and services focused on their growing audiences”explains Pepe Peris, CEO of Angels.
