The hosting platform has added a new data center and CDN location in Europe. This time in Madrid, hand in hand with Google Cloud. With this, SiteGround responds to one of the most requested services by its clients in Spain, seeking a balance between location and performance.
The announcement of the launch of Google Cloud has been the perfect opportunity to add Madrid to the company’s network and thus bring information to local environmentswith the advantages that this entails in terms of security, efficiency, flexibility and connectivity.
“At SiteGround we always have the customer at the center of our strategy. We want to provide the best service and user experience possible. With Google Cloud we have seen a great opportunity to continue improving factors as important as web performance by bringing servers closer to a local environment”comments José Ramón Padrón, Country Manager of SiteGround Spain.
With this announcement, the company increases its network of data centers to seven. The new location in Madrid is SiteGround’s fourth data center in Europe after London (UK), Frankfurt (Germany) and Eemshaven (Holland). In addition, the company has Data Centers on different continents: Singapore (Asia), Sidney (Oceania) and Iowa (America).
The proximity to customers, the fast connection, high availability, security, energy efficiency and support have been the requirements required by SiteGround to provide a better user experience and has been the trigger to host the information of its clients in the first Google Cloud region in Spain.
Geographic proximity reduces loading speed
This new data center improves the opportunities for the web pages with the highest traffic from Spain, shortening the distance between the web, visitors and web hosting. These websites visited by users in the same area will benefit from a drastic reduction in latencythanks to the geographical proximity that, combined with Google’s unrivaled network, results in a much faster page load speed.
Likewise, the Madrid data center is added as a new location of SiteGround’s own CDN (Content Delivery Network or Content Distribution Network) distributing content hosted on other servers further away geographically, serving said content more efficiently and closer to the user.
The incorporation of this new cloud zone to SiteGround’s hosting services map is a clear commitment to improving the figures and business objectives of its clients’ websites. Supported by a technological partner focused on speed, security, expert support, in an environment marked by energy efficiency and sustainability, the rest on which SiteGround is constantly working.
Photo: marketing from scratch
