ChatGPT It is the tool of the moment, both in the generation of content and in the opening of new lines of business. Semrush, a SaaS platform specialized in online visibility and content marketing, has analyzed the impact ChatGPT is having on our lives, through the internet searches.
“The data confirms how explosive the popularity of ChatGPT has been. From November to December 2022, one month after the launch of ChatGPT, global online searches for “chatgpt” grew by 1043.66% according to Semrush data, from 40 million to almost 500 million searches in one month. People flocked to the internet to learn more about this mysterious new machine that could write original content in a matter of seconds.” explains Fernando Angulo, Semrush Senior Market Research Manager
Likewise, searches for “AI text generator» increased 820% year-on-year in January 2023, including a 235% monthly increase following the launch of ChatGPT. Other related topics are also generating increased interest. Inquiries about “AI search engine” increased by 7,264% year-on-year, and the “AI text to video” it grew 5,900% in the same period.
Does OpenAI traffic support expectations?
It’s clear that a lot of people are looking for AI-related trends, including ChatGPT itself. But do visits to the website of the tool’s parent company, openai.com, match that high interest? In fall 2022, OpenAI released two new tools to the public. In addition to ChatGPT, they also introduced another generative AI model called DALL-E 2which creates original artwork based on user input.
The combination of ChatGPT and DALL-E 2 got a huge audience for OpenAI. Traffic to the web skyrocketed, with a year-on-year growth of 42,119% in January 2023 and with more than 800 million visitors that month.
To understand what these numbers mean, the OpenAI website now generates more monthly traffic than well-known American newspapers such as The New York Times or the BBC.
Who are the main users of ChatGPT?
Many people search for AI-related topics and visit the OpenAI website, and the numbers have skyrocketed since last year. But who exactly is looking for and using these resources? What characterizes the most avid users of AI technologies?
Breaking down OpenAI traffic by geography, a clear concentration emerges. Nearly 20% of all OpenAI traffic comes from US users. After that, the UK, France, Germany, Spain and Italy account for a combined 20% of total traffic, positioned Spain as seventh in the ranking ahead of countries like Canada, Italy or the Philippine Islands, according to Semrush Traffic .Trends.
It’s important to dig beyond nationality and location to understand what types of consumers see the most value in new AI tools. According to demographic breakdowns from Semrush.Trends, 83% of OpenAI traffic comes from users aged 18-34, fairly young profiles. Furthermore, 89% of the web page traffic comes from male users.
