The traditional photography has been mainly impacted by mobile photography, in recent times, as the ubiquity of these cameras, combined with their discretion, have made them particularly effective at capturing moments of candor in public spaces. According to a study by the company Studio48a, 36% of professional photographers consulted recognize that he uses the mobile phone occasionally in half of the orders. However, 64% say they never use the smartphone as a professional camera.
In this context, it is worth highlighting the new trend in digital art– NFTs could become a way for commercial photographers to use smart contracts to ensure that companies or clients use their images exclusively for what was previously agreed upon. We are dealing with NFT photography, that is, copyrighted digital images.
Fernando Galanprofessional photographer and digital photography teacher at Treintaycinco mm, explains the strong commitment to training in the sector: “The possibility that anyone, regardless of their age, purchasing power or culture, has access to a camera and can always carry it with them, allows us to see the world from as many points of view as there are individuals capturing their environment”. It happens, however, that “many of these people who take photos on a daily basis lack sufficient audiovisual culture. That does not mean that his vision ceases to be interesting, but a good part of the message is lost due to the poor quality of the content”.
The most in-demand professional positions for photographers
An excellent way to get the knowledge and skills necessary to dedicate yourself to the world of photography and, in this way, being able to perform the functions of a photographer with ease and good results, is to have a title that supports professionalism, either opting for training as a digital photographer, as well as Director of Photography, another specialty with great opportunities within the discipline. In this sense, the Treintaycinco mm school tells us about some of the most interesting outings in the sector:
- Product photography, ecommerce and lifestyle. Companies hire photographers to update their product catalogs, whether they are for the web, social networks or magazines. The average budget for a photography, ecommerce or photography service for products is usually between 1.5 euros and 10 euros/photo, approximately.
- Advertising. Many advertising agencies and the marketing departments of large companies have a photographer on staff in order to carry out all image-related tasks. According to the Zaask platform, the average price to contract an advertising photography service is 590 euros. However, the value can range between 80 euros and 1,500 euros per project, approximately.
- Director of photography. Before starting the production of the film, this professional is in charge of researching and creating the conceptual designs that will govern the film, discussing with the director the aesthetic that best suits the script. Once he has this global idea, it will be time to give it the values and aesthetic characteristics that will become the visual language of the film.
As for the salaryAccording to job portal Glassdoor, the highest-paid cinematographer jobs range from salary range between 61,000 euros and 66,000 euros per year. However, also on Glassdoor, we can find director of photography job offers with more modest salaries that range between 45,000 and 49,000 euros per year. Therefore, if we take into account the above figures, the average base salary of a cinematographer would be 55,523 euros per year.
