Many sellers find it a great challenge when it comes to sell on amazon, especially due to intense competition and the constant evolution of online business practices. With millions of sellers active on the platform, standing out from the crowd can be tricky.
Witailer, a digital agency that provides consulting, technology, and Business Intelligence solutions for brand growth on Amazon and other marketplaces, shares its experience and knowledge to help sellers maximize your performance on this platform. Below, the company’s experts offer five essential tips for selling on Amazon and achieving great results:
- Create an engaging and captivating experience: It is essential to invest time in improving the visual aspect of the store and use a variety of content to create an attractive experience for users. Including videos, product photos, lifestyle images, brand elements, and detailed product descriptions are key factors in telling the brand’s story, differentiating itself from the competition, and providing consumers with a unique shopping experience.
- Keep content updated: To support store performance, it’s important to keep your content fresh and relevant. It’s a good idea to spend time regularly aligning your store with new product launches, seasonal events, and big sales events like Prime Day, Black Friday, or Cyber Monday.
- Design the store strategically: It is advisable to take advantage of full-width images in strategic places to create a visual impact. For example, they can be located on the home page or at the top and bottom of product category pages. It is important to be careful to avoid using large images, as they can affect the loading speed of the store. In addition, effective calls to action must be used to guide users towards the purchase.
- Create a complete home page: most users primarily visit the home page. Therefore, it is essential that it provides significant value to the brand and exhibits a wide variety of products. The navigation structure should be based on the traffic data of each product and the brandstore.
- Prioritize simplicity: Essentially, the brand store must be conceived as a website and ensure that it is easy and intuitive to use. The subpages should be clearly organized and structured so that users can easily find the desired products.
In addition to these recommendations, Witailer experts highlight the importance of optimizing visibility, both on desktop and mobile devices. It is advisable to avoid using too long text in banners as they cannot be enlarged on mobile devices. Therefore, it is suggested that it be concise and attractive, avoiding excessive and unattractive lengths.
For those Amazon sellers looking to increase their sales, these mentioned strategies and techniques will be very useful in order to increase the visibility of your brand, improve the shopping experience of users and, ultimately, increase your earnings on the Amazon channel.
“At Witailer, we understand the challenges sellers face when trying to stand out in Amazon’s competitive environment. Our experience in Business Intelligence consulting, technology and solutions has enabled us to help numerous brands maximize their performance on this leading e-commerce platform.”, declares Alessandro Sgobba, Witailer Digital Strategist & Client Manager.
