Money has never been more important on Twitter than now. After having to make a huge investment to take ownership of the social network, Elon Musk has placed the search for as much income as possible at the epicenter of its decisions. This, I have already commented on other occasions, is the most understandable thing in the world (as opposed to what the purchase process itself was, of course), what is questionable are many of the decisions made by Musk for this purpose, such as lay off essential workers, auction off the furniture in their San Francisco office, or stop paying rent on part of their offices.
On the other hand, so far Twitter has intended that users continue to generate all the content with which he intends to enter more and more money. The very nature of social networks and the UGC (User Generated Content) model pushes in this direction, of course, but it happens that from a certain point users may end up getting tired of generating content that others profit from, and not receive not even the recognition that, until now, the traditional verified.
The content creator economy is a very present and very real phenomenon, and that means that users are increasingly aware of the value of their work. The times in which these activities were carried out by a combination of leisure, curiosity and the desire to disseminate are increasingly distant. And although when talking about content creation it is normal to think of YouTube, Twitch and other audiovisual platforms, the truth is that there are Twitter threads that have little or nothing to envy to the dissertations that we can find in videos and direct.
Fortunately, for their own interests and for those of their users, it seems that the social network has realized this and, what is better, they have devised how to provide a solution… although many will not like it. And it is that, after a first test in this sense some time ago, Twitter already offers the subscription function to creators. In this massive deployment, the subscription modality is already offered in 115 countries, with Spain and many Latin American countries among them.
As we can see in the enabled page to report on subscriptions, the requirements are quite low:
- Being over 18 years
- Have at least 500 followers
- Active in the last 30 days
If the user meets these conditions and wishes to register, they will have to choose the price they want to charge for the subscription, and will commit to posting a minimum of 25 tweets every 30 days. From that point on, each time you publish a message you can choose whether you want it to be visible to the whole world or if, on the contrary, it is addressed exclusively to your subscribers.
The distribution of income is also an important point, and the truth is that Twitter’s policy in this regard is remarkable. Until the user reaches an accumulated amount of 50,000 dollars, they will receive 97% of the income generated (excluding, of course, expenses, such as commissions to the digital stores that subscribers use to make their payments) and, once they have reached that figure, the distribution will become 80% for the creator and 20% for Twitter.
