Tech

what are taggers and how to work with it

What does a tagger do?

You are right, that is the name with which a company like Netflix refers to those magical creatures who work for her and who have the difficult mission of swallowing all the contents of the platform, which is why, at times, it could be a tedious, desperate and at times boring job. And how is that possible? Well, this is so because not everything in the apps The official content of the North Americans is good content and of enormous quality since between success and success, surely some snafu will sneak in.

The Tagger is a figure that came to Netflix in 2014 and that he makes a living by watching everything the platform uploads to his app and you will think, exactly what does it have to do or what should it decide? Well, the name should already give you a fairly definitive clue of what its role is and how transcendental it is for all subscribers, who depend on their criteria so that later a series, a movie or a documentary is recommended to us by that affinity. of tastes that North Americans study so well.

As you probably already guessed, the job of a tagger is tagthat is, label the contents so that later they appear perfectly segmented within Netflix, in such a way that they are the ones who decide that an episode or entire season offers scenes of sex, violence, drug use, suicide and all those annotations that offer us a clear idea of ​​whether what we want to see whether we want to do it or not.

How much content should they see?

Imagine now that you want to dedicate yourselves professionally to being one of these Taggers and they tell you from Netflix that your working day extends over eight hours daily of which seven must be destined to watch series, movies, documentaries, specials, specials, etc. Do you think you would be able to withstand such a pace? Possibly many will throw in the towel very soon, so Netflix understands that no one can be subjected to torture of this magnitude by filling an average working day with such a huge number of chapters and seasons of the same fiction.

In fact, the Tagger have the mission of seeing and tagging about 20 hours of weekly content that will depend on your criteria that they end up well categorized and located in the correct menus that the platform has to differentiate genres, subgenres, etc. Thus, subscribers can more easily find everything that is stored and get recommendations so reliable that, together with the algorithm that governs everything, it is possible to access any title in just a few seconds.

How is the work of a Tagger?

As we have advanced, a Tagger works for the company that requires his clinical eye to know how to tag audiovisual content (in this case) and are usually contracted by the industry’s own platforms. Although we are going to stop at Netflix, there are others that also use this figure to further improve the way in which their series and movies are stored within the system.

There are cases of some Tagger who recognize that their work is not easy. It seems ideal when we see it from the outside, but there are times when analyzing a series or a movie that doesn’t interest them in the least is something that ends up despairing. In any case, that effort is rewarded when, at the end of the working day, many recognize that they still have the strength to continue watching something, although they categorically affirm that this is when it is time to “devote yourself to your favorite series.”

Netflix on a tablet.

As a rule, string tagging is not a complex process, but it is exhaustive because the Tagger must check that nothing is left out. This is so because a series, a movie or anything else is usually classified based on about 12 labels, which are the ones that mark the points to remember so that the user can get an idea of ​​what they are going to see. Moreover, the normal thing is that after a first viewing the content is left to rest a bit and then a second pass is started to verify that the proposed categorization fits perfectly with what we will see later on Netflix.

How can you work as a Tagger?

As we were saying, we have good news to give you and that is There are not only people making a living watching series and movies, but you could do it if you think you meet the requirements that Netflix demands right now to occupy one of these positions. The bad news is that if you apply for the vacancy, it is most likely that you will have to travel and go abroad since much of the task of a Tagger is carried out on the original (usually) in English.

Netflix

If, despite all of the above, you want to work as a Tagger for Netflix (even in Spain), we recommend that you follow the official procedure that involves accessing the web page that Americans have specifically designed to publicize vacancies and new positions that they are filling Behold:

  • Access the section of Netflix Jobs within its official website.
  • Once there, click on the option Search Jobs in the upper right corner of the screen to reach all available job offers in the company.
  • Take a good look at the list to manually search for the position of editorial analyst either editorial analyst in English.

It’s that simple to submit your nomination for this type of job. But obviously, as we indicated above, not everyone is suitable to be a Tagger since, among the qualities that Netflix asks for, we can read the following:

  • Have the ability to synthesize.
  • Being able to discern between different nuances within each genre of film or series.
  • Have more than five years of experience in the film and/or television industry.

If all of the above you think is a piece of cake and you know how to do it innately, then you should try your luck because even in the salary part it is much higher of what we could achieve in an average position within the Spanish labor market. A Tagger on Netflix can earn around $72,000 a year, which is not bad at all if you’re good at watching and tagging.

And you, would you like to be a Tagger?

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