The latest health, political and social events are forcing freelancers Y Business to rethink their strategy, especially those with traditional methods and procedures. Many businesses don’t even want to hear about changing their corporate culture, but you don’t need a drastic transformation, just embrace technology trends that will make your life easier.
Companies and digital transformation: what it consists of
It has been talked about for many years digital transformation in companies, long before covid entered our lives and accelerated this process. And it is that it is not a process as simple as being technologically armed, but it supposes a whole organizational, cultural and mentality change of wanting to take the reins. The digital factor it is important and basic in this transformation, but it is not the only one.
One of the great advantages of technology, in general, is that it facilitates the work of corporations, but to adopt it you have to do an economic effort and use, and both at the same time. In other words, it is not enough to buy ICT solutions without control and then put them in a corner. It is important to invest well, to know the product and, above all, to know what we need and learn how to use it to obtain the return on investment and convince the bosses to continue betting on it.
That said, why digitize my business? These are the Principal reasons:
1 – Because it is a trend
In an increasingly global market, a company cannot go it alone, but has to adopt the rules of the game if you want to continue playing. And this game is played with technology, there are many options: cloud computing, data management, automation, ecommerce… You don’t have to embrace all of them, but rather those that are most aligned with your business objectives.
What is indisputable is that if you want to survive, you can no longer cling to a sheet of paper. Even if you work hard or have a great idea, if you’re not in the digital market, your efforts are going to go to waste.
2 – Because it will allow you to focus on what is important
How many small entrepreneurs and self-employed they have not dedicated hours and hours of your day to tasks that had nothing to do with the core of your business? Chopping data by hand, doing the accounting, looking for new clients «killing flies with cannon shots”, or try to find out why sales are falling… And all this could be done by technology in a simpler and faster way.
Leaving at machines these tedious and repetitive tasks, small entrepreneurs can do much more valuable work. From attending events and making interesting clients or partners, to thinking and devising strategies to grow, diversify or give your company a boost. Based on objective data, those responsible for a business will know at a glance what the competition is doing, what product or service is a bestseller, or even make plans for the future that will allow them to increase sales.
3- Because you will have an international target audience
You can have a local business and sell all over the world. In fact, it is one of the main reasons that will make your company survive, despite retaining a next and very niche. With ecommerce there are no barriers and you will find customers who will appreciate the closeness of your product and buy it.
To do this, having an online store or being in a marketplace is basic. Around this can be articulated many more solutionsdepending on the level you want to reach, from logistics to domains, through strong digital security or a personalized online marketing strategy.
4. Because you will earn more
Many entrepreneurs are more concerned with a quick return on investment when making a investment. But it is not always the most convenient decision for the company. Betting on certain technologies will mean that you sell more but it also means significant cost savings and this is not usually seen in the short term.
If you used to do five things a day and now you can do ten, it is cost savings. If before you reached a local audience and now, international is an important gain. With technology you can better profile the target audience, optimizing your marketing campaigns and hitting “the shot” better. This also saves resources and efforts, ensuring better results.
The importance of automation
An important aspect of the technology is the possibility of automating tasks in companies, as we have mentioned before. It is about replacing the manual effort of the template, so that the general costs and also the human errors are reduced, increasing the efficiency of the same.
In some departments, such as the accounting or human resourcesprocess automation frees them from multiple repetitive tasks and little value. For example, fill out forms, search for candidates, chop data, make formulations, set up bank accounts, and a long etcetera.
That’s why there are very specific IT tools for this part of the template, which integrate and streamline all these activities. In addition, they are customizable and flexible, so that they adapt to the present and future needs of each company. They are so vital that without automation, the process can become chaotic and cause huge problems throughout the company. Not to mention how they undermine the enthusiasm and productivity of these professionals, which end up in a great dissatisfaction.
The data management in companies it is one of the most desired “consequences” of automation, beyond the aspects that influence the workforce. The company can collect and analyze very relevant information when it comes to knowing its employees and customers well. Once with this knowledge, internal policies can be designed to keep worker morale high and, therefore, their productivity. On the other hand, the data on the clients and the processes will also allow the creation of promotions and campaigns that increase their reliability, without increasing the expenses or the effort of the company for it.
Definitely, digitization and automation They are a basic part of the digital transformation of companies. It is a path that, sooner or later, everyone will have to take if they want to continue in the market.
