Sony does not appear to be concerned about the semiconductor shortage that has plagued the tech industry for months. The manufacturer of the PS5 will meet its production targets. But that doesn’t mean you can get your hands on PS5s right away.
Still failed to buy PS5 due to stock issues? This is perfectly normal according to Sony. During the presentation of the company’s quarterly results on August 4, 2021, Hiroki Totoki (the company’s CFO) explained that the company was producing as many PS5s as possible, but the demand was just too high.
Always limited stocks
While we thought Sony was limited by the semiconductor shortage that affects the entire tech market, it is not. ” Regarding semiconductor supply, we are not worried “, Specified the person in charge before adding that the company had succeeded in” get enough chips To meet its objectives for the fiscal year 2021-2022.
Except that, in Sony’s case, meeting its targets means producing 12.5 million consoles by next March (which marks the end of the company’s fiscal year). This is an increase of barely 4% compared to the 10 million and a few consoles that the company has sold since its launch at the end of 2020. Suffice to say that the increase should not translate into more availability. off the product on the shelves of dealers. Much to the chagrin of all those who are waiting to get their hands on Sony’s new console.
See you in 2022
According to Hiroki Totoki, it is less the shortage and the intense demand that prevents the public from finding PS5s for sale. Sony, for its part, is completely in tune with its objectives, however modest they may be. The production of PS5 has been calculated by Sony on roughly the same model as the PS4, except that the demand is much higher (due to global lockdowns among others) for this new generation of console.
It is the logistical difficulty of changing production rates at the last minute that prevents Sony from meeting demand. ” I don’t think demand will calm down this year, and while we secure a lot more devices and produce a lot more PlayStation 5s next year, supply won’t be able to catch up with demand. », Admitted Hiroki Totoki last May.
With PlayStation 5 boosting Sony’s bottom line even under these circumstances, the company isn’t overly concerned and will likely maintain that steady pace until early next year.
